PENERAPAN HYBRID METODE ANP DAN FUZZY TOPSIS DALAM PEMILIHAN MEDIA PROMOSI

DIRAYATI, FADHILAH and Samsuryadi, Samsuryadi and Sukemi, Sukemi (2021) PENERAPAN HYBRID METODE ANP DAN FUZZY TOPSIS DALAM PEMILIHAN MEDIA PROMOSI. Master thesis, Sriwijaya University.

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Abstract

Social media is becoming more popular than other promotional media because social media users have increased every year. This study aims to rank social media as a promotional media by combining the ANP (Analytic Network Process) and Fuzzy Technique for Order Preference by Similarity to Ideal Solution (FTOPSIS) methods. The analysis technique of the method uses the application of super decision 2.8. The population of this research is active students at Sriwijaya University Palembang with a total sample of 396 respondents. Data collection in this study was carried out by distributing online questionnaires. The result of the calculation of the questionnaire data is the weight of the criteria by taking into account the effect of interdependence between criteria so that five criteria, fourteen sub-criteria, and five alternatives are obtained. Then the results of the highest score weight on the Informative criteria (0.26212), the sub-criteria weight in the cluster, namely the clear promotional information sub-criteria (0.58479), and the highest global sub-criteria weight, namely complete promotional information (0.20332). While the evaluation stated that the social media that had the highest percentage value was Instagram with a percentage (63%). This research is expected to improve the performance of the academic promotion system in increasing the number of new students.

Item Type:	Thesis (Master)
Uncontrolled Keywords:	Promotional Media, Decision Support System, ANP Method, FTOPSIS Method, Social Media
Subjects:	Q Science > Q Science (General) > Q1-295 General Q Science > Q Science (General) > Q350-390 Information theory
Divisions:	09-Faculty of Computer Science > 55101-Informatics (S2)
Depositing User:	FADHILAH DIRAYATI
Date Deposited:	06 Dec 2021 02:03
Last Modified:	06 Dec 2021 02:03
URI:	http://repository.unsri.ac.id/id/eprint/58595

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