PENGARUH BAURAN PEMASARAN TERHADAP TINGKAT KEPUASAN PELANGGAN PUPUK-PADA PT. MITRA ANUGERAH PERKASA SUMATERA SELATAN

WAHYUDHI, GILANG and Sjarkowi, Fachrurrozie and Bidarti, Agustina (2021) PENGARUH BAURAN PEMASARAN TERHADAP TINGKAT KEPUASAN PELANGGAN PUPUK-PADA PT. MITRA ANUGERAH PERKASA SUMATERA SELATAN. Undergraduate thesis, Sriwijaya University.

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Abstract

The company will know that the goods produced are well received in the market and it is hoped that consumers will make repeat purchases. The purpose of this study: (1) Knowing the marketing mix strategy applied by PT. Mitra Anugerah Perkasa South Sumatra, (2) Analyzing the level of fertilizer customer satisfaction at PT Mitra Anugerah Perkasa, (3) Analyzing the influence of the marketing mix on the level of fertilizer customer satisfaction at PT Mitra Anugerah Perkasa South Sumatra at PT. The method used is a survey method using an online questionnaire. The research was conducted in December 2020 with a total of 40 consumers. The data processing method uses scoring with multiple linear regression analysis. Based on the results of research that has been done that the existing marketing mix strategy at PT. Mitra Anugerah Perkasa South Sumatra is doing well, this can be seen in the very high level of customer satisfaction. Based on the results of processing fertilizer customer perceptions of the marketing mix at PT. Mitra Anugerah Perkasa South Sumatra is known that the total average score of customer perceptions of the marketing mix has a score of 77.05 with the criteria of Very Satisfied because it is in the interval 62.25 x 84.00. Based on the results of the partial test (t), product variables (X1), promotion (X2) and price (X3) in this study have a significant effect on customer satisfaction at PT. Mitra Anugerah Perkasa South Sumatra. The variables of place (X4), people (X5), process (X6) and physical evidence (X7) have no significant effect on customer satisfaction at PT. Mitra Anugerah Perkasa South Sumatra. Based on the results of the simultaneous test (f), each component of the marketing mix (product, promotion, price, place, people, process and physical evidence) simultaneously has a significant effect on customer satisfaction at PT. Mitra Anugerah Perkasa South Sumatra.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Bauran pemasaran pupuk, PT. Mitra Anugerah Perkasa, kepuasan konsumen
Subjects:	S Agriculture > S Agriculture (General) > S1-(972) Agriculture (General)
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	GILANG WAHYUDHI
Date Deposited:	06 Dec 2021 03:55
Last Modified:	06 Dec 2021 03:55
URI:	http://repository.unsri.ac.id/id/eprint/58782

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