PENERAPAN ANALISIS SWOT DAN METODE ANALYTICAL HIERARCHY PROCESS DALAM PEMILIHAN STRATEGI BISNIS TERBAIK (KASUS PT. BANK MUAMALAT INDONESIA, TBK CABANG JAMBI)

RAHMAH, FANI MAULIA and Ngudiantoro, Ngudiantoro and Eliyati, Ning (2016) PENERAPAN ANALISIS SWOT DAN METODE ANALYTICAL HIERARCHY PROCESS DALAM PEMILIHAN STRATEGI BISNIS TERBAIK (KASUS PT. BANK MUAMALAT INDONESIA, TBK CABANG JAMBI). Undergraduate thesis, Sriwijaya University.

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Abstract

Penelitian ini bertujuan untuk mendapatkan strategi bisnis terbaik bagi PT. Bank Muamalat Indonesia, Tbk Cabang Jambi agar mampu terus menjaga eksistensinya. Metode pengambilan keputusan didasarkan pada Analisis Swot dan Analytical Hierarcky Process. Hasil penelitian menunjukkan ada 5 kriteria penting dalam pemilihan strategi bisnis, yaitu laba yang dihasilkan,memiliki bobot penilaian 28,64%. kemudian SDM yang tersedia (23,96%). waktu yang dibutuhkan (70.7.7%). respon nasabah (17,14%), dan persetujuan manajemen (9,98%). Berdasarkan kriteria tersebut maka alternatif Strategi bisnis yang dapat ditetapkan adalah meningkatkan portofolio pembiayaan segmen corporate dan SME (prioritas I: 24,43%), kemudian menekan angka pembiayaan bermasalah (prioritas II: 22,29%). menaikkan biaya administrasi tahungan dan jasa bank (prioritas IH: 20.07%). mengurangi pemasaran produk simpanan spesial nisbah (prioritas IV: 18,75%), dan pengurangan karyawan dan jaringan kantor seiia ATM (prioritas V: 14,46%). Disarankan kepada pengambil keputusan di Bank Muamalat Cabang Jambi agar menerapkan strategi bisnis sesuai dengan urutan prioritas.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi Bisnis, Bank Muamalat, Analisis SWOT, Metode AHP.
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business L Education > LB Theory and practice of education > LB2341-2341.95 Supervision and administration. Business management
Divisions:	08-Faculty of Mathematics and Natural Science > 44201-Mathematics (S1)
Depositing User:	Mr. Muhammad Irwan
Date Deposited:	07 Dec 2021 02:47
Last Modified:	07 Dec 2021 02:47
URI:	http://repository.unsri.ac.id/id/eprint/58838

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