ANALISIS PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PELUMAS KENDARAAN RODA DUA TOP-1 DI KOTA PALEMBANG

RAIS, FARABY and Daud, Islahuddin and Nailis, Welly (2011) ANALISIS PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PELUMAS KENDARAAN RODA DUA TOP-1 DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

	Text RAMA_61201_01061001031.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (59MB) | Request a copy
Preview	Text RAMA_61201_01061001031_0024065302_0010077404_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (13MB) | Preview
	Text RAMA_61201_01061001031_0024065302_0010077404_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (7MB) | Request a copy
	Text RAMA_61201_01061001031_0024065302_0010077404_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (4MB) | Request a copy
	Text RAMA_61201_01061001031_0024065302_0010077404_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (7MB) | Request a copy
	Text RAMA_61201_01061001031_0024065302_0010077404_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (17MB) | Request a copy
	Text RAMA_61201_01061001031_0024065302_0010077404_06.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_61201_01061001031_0024065302_0010077404_07_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (914kB) | Request a copy
	Text RAMA_61201_01061001031_0024065302_0010077404_08_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (7MB) | Request a copy

Abstract

The objective of this research is to know how much the influence of brand Equity from TOP-1 Lubricant oil for motorcycle on consumer buying decision in Palembang city. This research shows that from the 100 samples of respondences who purchase and use TOP-1 lubricant oil in Palembang city, from the tested variables; brand awareness, brand association, perceived quality, and brand loyalty there are two variable which doesn’t influence to the Consumers buying decision that is brand awareness and brand association. And there are two variable that influence the consumers buying decision that is perceived quality and brand loyalty. The company must maintain their Brand Equity from TOP-1 Lubricant oil for motorcycle, because from this research is known that Brand Equity has a strong influence to consumer buying decision. One thing that PT. Topindo Atlas Asia can do is maintaining the quality of the product to keep their Perceived Quality and Brand Loyalty.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Brand Equity and Consumer Buying Decision.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mr. Muhammad Irwan
Date Deposited:	27 Dec 2021 02:45
Last Modified:	27 Dec 2021 02:45
URI:	http://repository.unsri.ac.id/id/eprint/59734

Actions (login required)

View Item