EVALUASI AUDIT MANAJEMEN FUNGSI PEMASARAN PADA HOTEL ARYADUTA PALEMBANG

WULANDARI, DEVI and Ubaidillah, Ubaidillah and Meirawati, Eka (2017) EVALUASI AUDIT MANAJEMEN FUNGSI PEMASARAN PADA HOTEL ARYADUTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This research aim tuh analyze and evaluate manpower planning,recruitment and selection process at Hotel Aryaduta Palembang. The analysis techniques in this research is descriptive qualitative and data sources used in this research is primary data obtained through interviews and observation, secondary data obtained from the documentation data, books and scientific journals. Based on the results of the evaluation that has been done in this research there are some weakness in marketing function, including on marketing promotion. Therefore the author give advice or recommendation to be used for improvements in the future.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	evaluation, audit, promotion, marketing function
Subjects:	H Social Sciences > HF Commerce > HF5601 Accounting H Social Sciences > HJ Public Finance > HJ9701-9940 Public accounting. Auditing
Divisions:	01-Faculty of Economics > 62201-Accounting (S1)
Depositing User:	Mrs Dies Meirita Sari
Date Deposited:	03 Sep 2019 05:46
Last Modified:	03 Sep 2019 05:46
URI:	http://repository.unsri.ac.id/id/eprint/6123

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