PENGARUH BRAND IMAGE PRODUK TERHADAP MINAT BELI KARTU SELULER DIGITAL BY.U

HADINATA, RAHMAT AIDIL and Putra, Raniasa and Musdalifah, Farisha Sestri (2021) PENGARUH BRAND IMAGE PRODUK TERHADAP MINAT BELI KARTU SELULER DIGITAL BY.U. Undergraduate thesis, Sriwijaya University.

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Abstract

The title of this research is "The Influence of Product Brand Image on Interest in Buying Digital Cellular Cards by.U (Study on Students of the Department of Communication Science, Faculty of Social and Political Sciences, Sriwijaya University)". This study aims to determine how the influence of the Brand Image that has been built by.U on the buying interest of students majoring in Communication Science, FISIP Unsri. This study uses quantitative methods with explanative descriptive techniques. The theory used in this study is Aaker and Keller's Brand Image theory, which states that brand image is a perception that is built by consumers based on constructions made by producers or marketers, with the aim of building the perceptions desired by producers of their products. The data of this study were obtained from primary, secondary data and the results of the distribution of questionnaires conducted on the respondents. Based on the results of the study, it was found that the influence of by.U brand image on product purchase intention was 70.2% and 29.8% was another factor. So it can be concluded that Brand Image has a big influence on Buying Interest of digital cellular cards by.U.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Brand Image, Minat Beli, Provider Digital
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce > HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Rahmat Aidil Hadinata
Date Deposited:	02 Feb 2022 07:23
Last Modified:	02 Feb 2022 07:23
URI:	http://repository.unsri.ac.id/id/eprint/64267

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