PERANAN HUMAS PT PERTAMINA (PERSERO) MARKETING OPERATION REGION (MOR) II SUMBAGSEL DALAM MENSOSIALISASIKAN KENAIKAN HARGA BBM TAHUN 2018 DI PALEMBANG

FEBRIYANTI, ANNISA and Azhar, Azhar and Meilinda, Nurly (2019) PERANAN HUMAS PT PERTAMINA (PERSERO) MARKETING OPERATION REGION (MOR) II SUMBAGSEL DALAM MENSOSIALISASIKAN KENAIKAN HARGA BBM TAHUN 2018 DI PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

The purpose of this research is to find out the role of public relations of PT Pertamina (Persero) Marketing Operation Region (MOR) II Sumbagsel in socialized the information of increased cost of fuel 2018 in Palembang. This study applied qualitative research method by using in depth interviews, observation, and documentation. The informant that chosen by the purposive technique based on the specified criteria. The result of this research showed that public relations of PT Pertamina (Persero) MOR II Sumbagsel already run their roles quiet good. 1) as a Expert Prescriber, Public relations has a good education background, experienced in their job field and able to analyzed the problem and provided solutions for management related to the case of increased cost of fuel. 2) as a Communication Facilitator, Public relations became the facilitiator between the company and society by optimized media partners of Pertamina Sumbagsel to run external activities that supported in socialized the increased cost of fuel. 3) as a Problem Solving Process Facilitator, Public relations made decision start with fact finding, then determined the solution with management, also published the decisions assisted with media partners of Pertamina Sumbagsel. 4) as a Communication Technician, Public relations used various kind of media to delivered news released such as through the website of Pertamina, media partners of Pertamina Sumbagsel and social media liked Instagram. Key Words: Role of Public Relations, Socialization, Increased cost of fuel

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Peranan Humas, Public Relations
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD59-59.6 Public relations. Industrial publicity P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Users 1475 not found.
Date Deposited:	09 Sep 2019 09:36
Last Modified:	12 Sep 2019 07:46
URI:	http://repository.unsri.ac.id/id/eprint/6659

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