ANALISIS ISI KUANTITATIF PERSONAL BRANDING KEPALA DAERAH DI MEDIA SOSIAL INSTAGRAM (STUDI KOMPARATIF PADA AKUN INSTAGRAM @RIDWANKAMIL DAN @GANJAR_PRANOWO)

WICAKSONO, MUHAMMAD RIZKY and Thamrin, Muhammad Husni and Saraswati, Erlisa (2022) ANALISIS ISI KUANTITATIF PERSONAL BRANDING KEPALA DAERAH DI MEDIA SOSIAL INSTAGRAM (STUDI KOMPARATIF PADA AKUN INSTAGRAM @RIDWANKAMIL DAN @GANJAR_PRANOWO). Undergraduate thesis, Sriwijaya University.

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Abstract

Personal Branding is an art to maintain and attract more attention by shaping public perception, Personal Branding aims to have a positive perception so that it can lead to trust and other actions. With the rapid growth of the internet, public officials use Instagram to form a personal branding. This research aims to determine the form of Personal Branding of Ridwan Kamil and Ganjar Pranowo on Instagram. The theory used in this research is personal branding according to Peter Montoya about the eight basic concepts of personal branding or "The Eight Laws of Personal Branding". The method used in this research is Quantitative Content Analysis with a descriptive approach. The sample in this study is Instagram uploads of Ridwan Kamil and Ganjar Pranowo in the period 01 July 2021 – 30 September 2021 using a disproportionate random sampling technique with a total sample of 40 for Ridwan Kamil and 40 for Ganjar Pranowo. The results of the analysis show that in the period 01 July 2021 – 30 September 2021, Ridwan Kamil has a more dominant form of personal branding on The Law of Goodwill, while Ganjar Pranowo has a more dominant form of personal branding on The Law of Distinctiveness.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Analisis Isi Kuantitatif, Personal Branding, Instagram, Kepala Daerah
Subjects:	J Political Science > JA Political science (General) J Political Science > JA Political science (General) > JA1-92 Political science (General)
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Users 8438 not found.
Date Deposited:	04 Apr 2022 06:53
Last Modified:	04 Apr 2022 06:53
URI:	http://repository.unsri.ac.id/id/eprint/68287

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