PENGARUH FAKTOR BUDAYA, SOSIAL, PRIBADI, DAN PSIKOLOGI TERHADAP PERILAKU KONSUMEN DALAM MELAKUKAN ONLINE SHOPPING (STUDI KASUS MAHASISWA FAKULTAS EKONOMI DI UNIVERSITAS SRIWIJAYA)

AZIZ, MUHAMMAD ROYHAN and Nazaruddin, Akhmad and Maulana, Ahmad (2022) PENGARUH FAKTOR BUDAYA, SOSIAL, PRIBADI, DAN PSIKOLOGI TERHADAP PERILAKU KONSUMEN DALAM MELAKUKAN ONLINE SHOPPING (STUDI KASUS MAHASISWA FAKULTAS EKONOMI DI UNIVERSITAS SRIWIJAYA). Undergraduate thesis, Sriwijaya University.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh faktor budaya, sosial, pibadi, dan psikologi terhadap perilaku konsumen dalam melakukan online shopping (Studi Kasus Mahasiswa Fakultas Ekonomi Di Universitas Sriwijaya). Penelitian ini menggunakan pendekatan kuantitatif dengan metode pengumpulan data melalui kuesioner. Populasi dalam penelitian ini adalah mahasiswa fakultas ekonomi yang pernah melakukan online shopping. Metode pengambilan sampel menggunakan non- probability dengan jumlah sampel sebanyak 100 responden. Penelitian ini menggunakan teknik analisis kuantitatif, analisis regresi linier berganda dan koefisien determinasi. Hasil penelitian menunjukkan bahwa variabel faktor pribadi (X3) berpengaruh signifikan terhadap variabel perilaku konsumen (Y) dengan nilai thitung sebesar 4,787 dan nilai signifikansi = 0,000.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Faktor Budaya, Faktor Pribadi, Faktor Sosial, Faktor Psikologis, Perilaku Konsumen
Subjects:	H Social Sciences > HB Economic Theory > HB1-3840 Economic theory. Demography H Social Sciences > HB Economic Theory > HB71-74 Economics as a science. Relation to other subjects
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Muhammad Royhan Aziz
Date Deposited:	20 Apr 2022 04:56
Last Modified:	20 Apr 2022 04:56
URI:	http://repository.unsri.ac.id/id/eprint/69201

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