STRATEGI KOMUNIKASI RADIO TRAX 95.1 FM DALAM MEMPERTAHANKAN EKSISTENSI SEBAGAI RADIO ANAK MUDA DI KOTA PALEMBANG

WULANDARI, REZA and Putra, Raniasa and Rahmawati, Annisa (2022) STRATEGI KOMUNIKASI RADIO TRAX 95.1 FM DALAM MEMPERTAHANKAN EKSISTENSI SEBAGAI RADIO ANAK MUDA DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

Radio is one type of mass media that is still used today. As with other mass media, such as television and newspapers, the role of radio is very important in the structure of the State. But in fact in the field most people rarely listen to the radio, especially among young people, this is what worries about the future of radio. Seeing these problems, this study aims to determine the communication strategy of Trax 95.1 FM radio in maintaining its existence as a youth radio in the city of Palembang. This study uses the theory of communication strategy according to Susan Tyler Eastman (1981) and uses qualitative research methods with data obtained from six informants consisting of three employees of Trax 95.1 FM radio and three listeners of Trax FM radio. Methods of data collection using semi-structured interviews, in addition to making the data more comprehensive, observations and documentation studies were also carried out. The results of this study indicate that based on Susan Tyler Eastman's theory, Trax 95.1 FM radio has implemented several communication strategies in order to maintain its existence as a youth radio in the city of Palembang.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi Komunikasi, Eksistensi, Radio Trax 95.1 FM
Subjects:	H Social Sciences > HE Transportation and Communications > HE8689-8700.95 Radio and television broadcasting
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Reza Wulandari
Date Deposited:	27 May 2022 01:24
Last Modified:	27 May 2022 01:24
URI:	http://repository.unsri.ac.id/id/eprint/70540

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