PENGARUH INTENSITAS PENGGUNAAN APLIKASI SHOPEE TERHADAP TINGKAT PERILAKU KONSUMTIF PEREMPUAN DI DESA IRAONOGEBA KOTA GUNUNGSITOLI

HAREFA, ALFIAN REMANSYAH and Nugraheni, Dyah Hapsari Eko and Yanti, Mery (2022) PENGARUH INTENSITAS PENGGUNAAN APLIKASI SHOPEE TERHADAP TINGKAT PERILAKU KONSUMTIF PEREMPUAN DI DESA IRAONOGEBA KOTA GUNUNGSITOLI. Undergraduate thesis, Sriwijaya University.

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Abstract

This research is entitled “The Influence of Shopee Applications on the Level of Consumptive Behavior of Women in Iraonogeba Village, Gunungsitoli. Consumptive behavior is one of the phenomena that appears as the effect of mass media which is measured based on the intensity of use of the shopee application. In this study the formulation of the problem "Is there any effect of the shopee application on the level of women's consumption in Iraonogeba Village, Gunungsitoli City?". This study aims: "To determine whether or not there is an influence of the shopee application on the level of consumptive women in Iraonogeba Village, Gunungsitoli City". The method used in this study is quantitative research (Inferest), the data will be processed, validated, reliably tested and the hypothesis is tested using the t test. The research sample was 51 people or 25% of the total 203 people. The results obtained by testing the determinant coefficient of 98% the intensity of using the shopee application on the level of women's consumptive behavior. Based on the results of testing the hypothesis Ha is accepted, Ho is rejected, indicating that tcount>t table (46,153>1,676), so it can be said that there is an effect of the intensity of using the shopee application on the level of women's consumptive behavior in Iraonogeba Village, Gunungsitoli City. Key Word: Intensity, Use of the shopee application, women's consumptive behavior

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Aplikasi shopee, Perilaku konsumtif.
Subjects:	H Social Sciences > HM Sociology > HM(1)-1281 Sociology H Social Sciences > HM Sociology > HM481-554 Theory. Method. Relations to other subjects H Social Sciences > HM Sociology > HM661-696 Social control
Divisions:	07-Faculty of Social and Politic Science > 69201-Sociology (S1)
Depositing User:	Alfian Remansyah Harefa
Date Deposited:	08 Aug 2022 07:21
Last Modified:	08 Aug 2022 07:21
URI:	http://repository.unsri.ac.id/id/eprint/76526

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