PENGARUH EFEKTIVITAS TRAILER FILM “MILEA: SUARA DARI DILAN” DI YOUTUBE TERHADAP KEPUTUSAN MENONTON KE BIOSKOP (STUDI PADA MAHASISWA ILMU KOMUNIKASI UNIVERSITAS SRIWIJAYA)

FAJRIN, FADILAH NUR and Alfatih, Andy and Murti, Krisna (2022) PENGARUH EFEKTIVITAS TRAILER FILM “MILEA: SUARA DARI DILAN” DI YOUTUBE TERHADAP KEPUTUSAN MENONTON KE BIOSKOP (STUDI PADA MAHASISWA ILMU KOMUNIKASI UNIVERSITAS SRIWIJAYA). Undergraduate thesis, Sriwijaya University.

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Abstract

This research entitled is " The influence of effectiveness movie trailer on YouTube towards movie going decision Milca : The Voice of Dilan " by Fadilah Nur Fajrin . The study aims to find out wether there is influence of effetiveness movie trailer on YouTube towards moviegoing decision Milea : The Voice of Dilan and how much that influence had given . This research applied quantitative approach with descriptive and inferential statistics analysis . and used simple linear regression model to make predictions . Data collection was conducted by distributing questionnaires to 70 respondents of college student majoring Communication in Sriwijaya University . The findings from the data analysis in this study were obtained through hypothesis testing using ftest that teale is greater than ftable , where fcale 3.765 > ftable 2.346 . which means there is an influence of attractiveness movie trailer on YouTube towards moviegoing decision Milea : The Voice of Dilun , and the influence given is 15.6 % where the rest is influenced by other factors , The linear regression fitted model obtained is Y = 37.50 + 0,330 which means that for each additional value of effectiveness movie trailer , movie going decision making value will increase about 0,330 time among college student majoring Communication in Sriwijaya University . Keywords : Effectiveness movie trailer , Movie going decision , Trailer , YouTube

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Efektivitas Trailer Film, Kepuasan Menonton, Trailer, Youtube
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD59-59.6 Public relations. Industrial publicity
Divisions: 07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User: Fadilah Nur'Fajrin
Date Deposited: 23 Sep 2022 04:31
Last Modified: 23 Sep 2022 04:31
URI: http://repository.unsri.ac.id/id/eprint/79587

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