UPAYA PREMIER LEAGUE DALAM MEMPERTAHANKAN PENDAPATANNYA PADA MASA PANDEMI COVID-19 TAHUN 2019- 2020

KURNIAWATI, DEPI DIANA and Elake, Gunawan Lestari (2022) UPAYA PREMIER LEAGUE DALAM MEMPERTAHANKAN PENDAPATANNYA PADA MASA PANDEMI COVID-19 TAHUN 2019- 2020. Undergraduate thesis, Sriwijaya University.

	Text RAMA_84201_07041281823104.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (2MB) | Request a copy
	Text RAMA_84201_07041281823104_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (8MB) | Request a copy
Preview	Text RAMA_84201_07041281823104_0018058402_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (2MB) | Preview
	Text RAMA_84201_07041281823104_0018058402_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (747kB) | Request a copy
	Text RAMA_84201_07041281823104_0018058402_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (497kB) | Request a copy
	Text RAMA_84201_07041281823104_0018058402_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (841kB) | Request a copy
	Text RAMA_84201_07041281823104_0018058402_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_84201_07041281823104_0018058402_06.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (367kB) | Request a copy
	Text RAMA_84201_07041281823104_0018058402_07_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (377kB) | Request a copy
	Text RAMA_84201_07041281823104_0018058402_08_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy

Abstract

This research explained the strategy by the Premier League as a company to maintain its revenue during the Covid - 19 pandemic , particularly in 2019-2020 . In 2020 , Covid - 19 began spreading in the United Kingdom ( UK ) , and becoming the second - highest spread in Europe after Russia . The impact of the COVID - 19 pandemic has led to maty degradations in various sectors , including Premier League . Football matches have been held without live spectators at the stadium since March 2020 due to the growing spread of the virus and the UK government's lockdown policy . Premier League made a business strategy that could adapt to pandemic conditions . This research used descriptive and qualitative literature study methods to obtain credible data , such as from books , journals , websites , and reports . The theories that used in this research are liberalism and the market commitment model as the foundation to analyzed the strategy by the Premier League . As a result , Premier League revenues remained the highest among other European leagues despite the degradation that happened . This is inseparable from the strategy used , including performance , service hustle , price , and emotions sectors . It includes strategies carried out in the broadcasting sector both within the domestic and global scope , facility upgrades , commercial cooperation , and interaction with fans . Keywords : Broadcasting , Premier League , Revenue , Strategy , Football

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Penyiaran, Premier League, Strategi, Sepakbola
Subjects:	J Political Science > JZ International relations > JZ5-6530 International relations
Divisions:	07-Faculty of Social and Politic Science > 84201-International Relations (S1)
Depositing User:	Depi Diana Kurniawati
Date Deposited:	23 Sep 2022 05:31
Last Modified:	23 Sep 2022 05:31
URI:	http://repository.unsri.ac.id/id/eprint/79609

Actions (login required)

View Item