PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI FLANEUR COFFEE KOTA PRABUMULIH

EMPASA, MARENDI DWI and Nofiawaty, Nofiawaty and Nailis, Welly (2022) PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI FLANEUR COFFEE KOTA PRABUMULIH. Undergraduate thesis, Sriwijaya University.

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Abstract

Perkembangan industri kopi di Prabumulih bisa dikatakan mengalami peningkatan yang signifikan dapat dilihat dari bermunculannya coffee shop lokal dibeberapa tahun terakhir. Penelitian ini dilakukan di Flancur Coffee yang merupakan salah satu Coffee Shop beralamat di Jl. Jendral Sudirman No.30 d, RT.001, Muara Dua, Kec. Prabumulih Timur, Kota Prabumulih, Sumatera Selatan. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh performance, features aesthetis, service ability, perceived quality secara simultan terhadap keputusan pembelian di Flaneur Coffee Kota Prabumulih. Pengumpulan data dilakukan dengan membagikan kuesioner kepada 100 orang pengunjung Flaneur Coffee. Hasil penelitian ini menunjukkan bahwa Performance, Features, Aesthetis, Kemampuan Pelayanan, dan Perceived Quality secara parsial maupun simultan berpengaruh signifikan terhadap keputusan pembelian Flaneur Coffee Prabumulih . Perceived Quality memiliki pengaruh dominan berpengaruh terhadap keputusan pembelian Flaneur Coffee Prabumulih.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Performance, Features, Aesthetis, Service Ability, Perceived Quality, The purchase decision
Subjects:	H Social Sciences > HF Commerce > HF1-6182 Commerce H Social Sciences > HF Commerce > HF5001-6182 Business H Social Sciences > HF Commerce > HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mr Marendi Dwi Empasa
Date Deposited:	14 Nov 2022 04:56
Last Modified:	14 Nov 2022 04:56
URI:	http://repository.unsri.ac.id/id/eprint/81875

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