ANALISIS PERBEDAAN TERHADAP PERSEPSI MAHASISWI MUSLIM BERJILBAB DAN MAHASISWI MUSLIM TIDAK BERJILBAB TERHADAP PRODUK KOSMETIK HALAL WARDAH (Studi Kasus : Mahasiswi Muslim Di Universitas Sriwijaya)

ANDRIANI, MELLY and Wahab, Zakaria and Nailis, Welly (2018) ANALISIS PERBEDAAN TERHADAP PERSEPSI MAHASISWI MUSLIM BERJILBAB DAN MAHASISWI MUSLIM TIDAK BERJILBAB TERHADAP PRODUK KOSMETIK HALAL WARDAH (Studi Kasus : Mahasiswi Muslim Di Universitas Sriwijaya). Undergraduate thesis, Sriwijaya University.

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Abstract

This reseach aims to prove there is no difference in perception between the student Muslim headscarves and female students Muslims are not veiled against Wardah halal cosmeticproducts. The research method is done by distributing questionnaires on Muslim student at Sriwijaya University. The research sample is determined by purposive sampling with criteria veiled Muslim student and wear headscarves Wardah product. Validity using Correlation Product Moment, test reliability using Cronbach Alpha, and using Kolmogrof Smirnov normality test. The statistical method used to test the hypothesis is a non-parametric test (Mann-Whitney U test). The results showed the value of p greater than 0.05 (0.253> 0.05), which means that Ho is rejected and H1 accepted, and z-count is also located in the area of Ho received -1.45 value <0.05 that there is no difference between a Muslim student headscarf and unveiled Muslim student against Wardah halal cosmeticproducts.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Perception,Student Muslim, Wardah Products
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce > HF5735-5746 Business records management
Divisions: Faculty of Economics > 61201-Management (S1)
Depositing User: Mrs Dies Meirita Sari
Date Deposited: 20 Sep 2019 06:51
Last Modified: 20 Sep 2019 06:51
URI: http://repository.unsri.ac.id/id/eprint/8232

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