PENGARUH KEGIATAN CORPORATE SOSIAL RESPONSIBILITY (CSR) PT. ARWANA ANUGERAH KERAMIK TERHADAP CITRA PERUSAHAAN (STUDI PADA MASYARAKAT SEKITAR PABRIK PT. ARWANA ANUGERAH KERAMIK OGAN ILIR)

LESTARI, MEILA and Hendarso, Yoyok and Lidya, Eva (2022) PENGARUH KEGIATAN CORPORATE SOSIAL RESPONSIBILITY (CSR) PT. ARWANA ANUGERAH KERAMIK TERHADAP CITRA PERUSAHAAN (STUDI PADA MASYARAKAT SEKITAR PABRIK PT. ARWANA ANUGERAH KERAMIK OGAN ILIR). Undergraduate thesis, Sriwijaya University.

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Abstract

Competition in the business world is increasingly demanding that every company has to excel, and companies are also competing to get the best assessment from the general public. With this CSR activity, it is hoped that companies and industry can be involved in promoting a healthy economy and not forgetting to pay attention to the environment by taking care of it. The general objective of the research conducted is to identify and measure the influence of the Corporate Social Responsibility (CSR) activities of PT. Arwana to the Company's Image in the community around the PT Arwana Ogan Ilir factory. The quantitative method was chosen to be used in this research with its associative nature. The result of the study is a description of the data on the variable of corporate social responsibility (CSR) activities of PT. Arowana Anugerah Ceramics is in the category of very high achievement, then the corporate image variable is in the category of a very high level of achievement as well, with a percentage of 86.96%. There is a significant influence between corporate social responsibility activities on corporate image, this is evidenced by the results of the Personnel product moment hypothesis test rcount (0.786) > rtable (0.393), then based on the results of r-count 0.786 it can be seen that the level of influence of Corporate Social Responsibility Activities ( CSR) PT. Arowana Ceramic Award for Corporate Image. Keywords: Company, Corporate Social Responsibility (CSR), Corporate Image, Economy.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Perusahaan, Corporate Social Responsbility (CSR), Citra Perusahaan, Perekonomian.
Subjects:	H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions:	07-Faculty of Social and Politic Science > 69201-Sociology (S1)
Depositing User:	Meila Lestari
Date Deposited:	23 Nov 2022 03:29
Last Modified:	23 Nov 2022 03:29
URI:	http://repository.unsri.ac.id/id/eprint/82515

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