PENGARUH CITRA MEREK TERHADAP KEPUASAN KONSUMEN TEH BOTOL SOSRO PADA MAHASISWA S1 FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA KAMPUS PALEMBANG

SARI, WIKE NOPRIKA and Eka, Dian and Diah, Yuliansyah M. (2018) PENGARUH CITRA MEREK TERHADAP KEPUASAN KONSUMEN TEH BOTOL SOSRO PADA MAHASISWA S1 FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA KAMPUS PALEMBANG. Undergraduate thesis, Sriwijaya University.

Preview	Text RAMA_61201_01011381419210_0006016102_0001075605_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (823kB) | Preview
	Text RAMA_61201_01011381419210_0006016102_0001075605_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (276kB) | Request a copy
	Text RAMA_61201_01011381419210_0006016102_0001075605_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (395kB) | Request a copy
	Text RAMA_61201_01011381419210_0006016102_0001075605_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (593kB) | Request a copy
	Text RAMA_61201_01011381419210_0006016102_0001075605_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (124kB) | Request a copy
	Text RAMA_61201_01011381419210_0006016102_0001075605_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (247kB) | Request a copy
	Text RAMA_61201_01011381419210_0006016102_0001075605_07_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (662kB) | Request a copy

Abstract

This research’s purpose is to acknowledge the influence of producers image variable (X1), Consumers image (X2) and Product image (X3) to Consumer Satisfaction of Teh Botol Sosroto Barchelor degree students of Sriwijaya University Palembang (Y). Data Analysis Techniques that used is multiple linear regression. The sampling techniques that used in this research is non-probability sampling. The techniques that used to collecting data are questionaire given to 100 respondant. Data analysis using T test, F test, and multiple linear regression. The result shown that Producers, Consumers, and Products image simultaneously affects the Teh Botol Sosro’s Consumer Satisfaction of Barchelor degree students Faculty of Economy Sriwijaya University Palembang positively and significant, the results are Producers Image (X1), Consumers Image (X2), and Products image (X3) partially affects the Teh Botol Sosro’s Consumer Satisfaction of Barchelor degree students Faculty of Economy Sriwijaya University Palembang (Y).

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Brand Image, Consumer Satisfaction
Subjects:	T Technology > T Technology (General) > T1-995 Technology (General) > T325 Trademarks
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mrs Dies Meirita Sari
Date Deposited:	21 Sep 2019 06:27
Last Modified:	21 Sep 2019 06:27
URI:	http://repository.unsri.ac.id/id/eprint/8291

Actions (login required)

View Item