PERSONAL BRANDING NOOR ISHMATUDDIN SEBAGAI WAKIL KETUA DPRD KABUPATEN BANYUASIN MELALUI MEDIA SOSIAL INSTAGRAM (Analisis isi akun media sosial instagram @noorishmatuddin_ periode Oktober 2019-Oktober 2020)

ROHMAN, RIDHO MIFTAKHU and Lionardo, Andries and Andarini, Rindang Senja (2021) PERSONAL BRANDING NOOR ISHMATUDDIN SEBAGAI WAKIL KETUA DPRD KABUPATEN BANYUASIN MELALUI MEDIA SOSIAL INSTAGRAM (Analisis isi akun media sosial instagram @noorishmatuddin_ periode Oktober 2019-Oktober 2020). Undergraduate thesis, Sriwijaya University.

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Abstract

This research is entitled Personal Branding Noor Ishmatuddin as Deputy Chairperson of the Banyuasin Regency DPRD through Instagram Social Media. This study aims to determine the personal branding of Noor Ishmatuddin as Deputy Chairman of the Banyuasin Regency DPRD through Instagram Social Media. In this study, the researcher uses Petter Matoya's theory which explains that there are eight concepts for the formation of personal branding or commonly referred to as "The Eight Laws of Personal Branding" which are the stages in doing personal branding. This research uses quantitative descriptive content analysis method. The data taken in this study is secondary data, because the data was obtained from the content of @noorishmatuddin_'s Instagram in the period October 2019 - October 2020. In personal branding through Instagram social media, it can be concluded that the Instagram account @noorishmatuddin_ has successfully fulfilled five dimensions with quite good, namely the dimensions of leadership, personality, difference, appearance, and unity. Keywords: Personal Branding, Instagram, Deputy Chairperson of the Banyuasin Regency DPRD

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Personal Branding, Instagram, Wakil Ketua DPRD Kabupaten Banyuasin
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD59-59.6 Public relations. Industrial publicity
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Ridho Miftakhu Rohman
Date Deposited:	07 Dec 2022 03:01
Last Modified:	07 Dec 2022 03:01
URI:	http://repository.unsri.ac.id/id/eprint/83475

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