PENGARUH IKLAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO (Studi Kasus Di Kecamatan Sungai Lilin Kabupaten Musi Banyuasin)

SETIOWATI, ENDANG and Widad, Ahmad and Rosa, Aslamia (2018) PENGARUH IKLAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO (Studi Kasus Di Kecamatan Sungai Lilin Kabupaten Musi Banyuasin). Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine the effect of advertising and brand image on the decision to purchase oppo smartphones. Sampling is used by convenience sampling method. The analysis technique used in this research is quantitative analysis. Based on the results of the analysis show that the advertisement (X1) and brand image (X2) significantly influence the purchase decision of oppo smartphones in Kecamatan Sungai Lilin Kapubaten Musi Banyuasin

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Ads, Brand Image, Purchase Decision
Subjects:	H Social Sciences > HF Commerce > HF5801-6182 Advertising T Technology > T Technology (General) > T1-995 Technology (General) > T325 Trademarks
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mrs Dies Meirita Sari
Date Deposited:	24 Sep 2019 07:42
Last Modified:	24 Sep 2019 07:42
URI:	http://repository.unsri.ac.id/id/eprint/8722

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