PENGARUH LINGKUNGAN SOSIAL TERHADAP ETOS KERJA DALAM MENJALANKAN BISNIS MULTI LEVEL MARKETING DI ERA PANDEMI COVID 19 (Studi PT Melia Sehat Sejahtera Kota Palembang)

PANGESTU, M. AGENG and Hendarso, Yoyok and Isyanawulan, Gita (2022) PENGARUH LINGKUNGAN SOSIAL TERHADAP ETOS KERJA DALAM MENJALANKAN BISNIS MULTI LEVEL MARKETING DI ERA PANDEMI COVID 19 (Studi PT Melia Sehat Sejahtera Kota Palembang). Undergraduate thesis, Sriwijaya University.

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Abstract

This research examines the influence of the social environment and the work ethic of members in the multi level marketing business. The problem in this study is the negative view of the community on the multi level marketing business plus the emergence of the covid 19 pandemic which affects the performance or work ethic of members in running the MLM business. The purpose of this study was to determine how much influence the social environment has on the work ethic of members of PT Melia Sehat Sejahtera Palembang city. This study uses associative quantitative analysis using survey methods and a one shoot model approach. The population in this study were MLM members of PT Melia Sehat Sejahtera Palembang city with a total of 150 with a sample size of 60 members. The variables in this study are social environment (X) and work ethic (Y). Data collection using a questionnaire with a Likert scale. Submission of analysis requirements using normality and reliability tests. The results showed that there was an influence of 0.750 between the social environment on the work ethic of members, which based on the correlation coefficient value fell into the Strong category with a positive relationship and a significance level of 95% so that tcount≥ttable or 12.97≥1.671. And the result of the coefficient of determination is 56.25%. Keywords: Social Environment, Work Ethic, Multi Level Marketing

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Lingkungan Sosial, Etos Kerja, Multi Level Marketing
Subjects:	H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions:	07-Faculty of Social and Politic Science > 69201-Sociology (S1)
Depositing User:	M Ageng Pangestu
Date Deposited:	03 Feb 2023 01:38
Last Modified:	03 Feb 2023 01:38
URI:	http://repository.unsri.ac.id/id/eprint/89097

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