PENGARUH PENGGUNAAN JEJARING SOSIAL FACEBOOK TERHADAP BELANJA ONLINE MASYARAKAT DESA CIPTA MUDA KECAMATAN BUAY MADANG KABUPATEN OKU TIMUR

AFIFAH, DUROTUL and Hendarso, Yoyok and Yulasteriyani, Yulasteriyani (2023) PENGARUH PENGGUNAAN JEJARING SOSIAL FACEBOOK TERHADAP BELANJA ONLINE MASYARAKAT DESA CIPTA MUDA KECAMATAN BUAY MADANG KABUPATEN OKU TIMUR. Undergraduate thesis, Sriwijaya University.

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Abstract

This research aims to know and understand the influence of social networking users facebook towards online shopping in Cipta Muda Village, Buay Madang District, Oku Regency East. This study uses a quantitative method with an associative approach, data collection method used is by using a questionnaire. data that collected then analyzed by validity test, reliability test, correlation test, using the Method Of Successive Internal (MSI) formula and test the effect of using a linear regression equation with the help of the SPSS 22 application. Research results show that there is a positive correlation where the results of hypothesis testing Pearson Product Moment (rcount) of 0.493 which is greater than the rtable (0.202) with significance of 0.05, so it can be interpreted that the higher the use of social networking facebook the higher the online shopping in the community. Based on simple linear regression, that the influence variable of the use of facebook social networking has a significant effect on Shop online. This is evidenced by the results of the tcount> ttable or 5,495> 1.980. Is known the percentage of the influence of the use of Facebook social networking on online shopping, namely by calculating the coefficient of determination (R2) which obtains a result of 23.328%. variable X has an influence on variable Y, with a magnitude of influence of 23.328% and the rest 72.672% is determined by other factors. Thus there is the influence of the use of social networks Facebook on the level of online shopping for Cipta Muda Village Community, Buay District East Oku District Madang. Keywords : Facebook, Online Shopping, Rural

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Facebook, Belanja Online, Pedesaan
Subjects:	H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions:	07-Faculty of Social and Politic Science > 69201-Sociology (S1)
Depositing User:	Durotul Afifah
Date Deposited:	09 Feb 2023 02:22
Last Modified:	09 Feb 2023 02:22
URI:	http://repository.unsri.ac.id/id/eprint/89361

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