STRATEGI KOMUNIKASI KOMISI PENYIARAN INDONESIA DAERAH (KPID)SUMATERA SELATAN DALAM MENSOSIALISASIKAN PEDOMAN PERILAKU PENYIARAN (P3 SPS) KEPADA LEMBAGA PENYIARAN

REYNALDO, MUHAMMAD and Fatih, Al and Meilinda, Nurly (2019) STRATEGI KOMUNIKASI KOMISI PENYIARAN INDONESIA DAERAH (KPID)SUMATERA SELATAN DALAM MENSOSIALISASIKAN PEDOMAN PERILAKU PENYIARAN (P3 SPS) KEPADA LEMBAGA PENYIARAN. Undergraduate thesis, Sriwijaya University.

	Text RAMA_70201_07031381320068.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (2MB) | Request a copy
Preview	Text RAMA_70201_07031381320068_0024126003_0014059002_01_front_ref..pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (1MB) | Preview
	Text RAMA_70201_07031381320068_0024126003_0014059002_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (249kB) | Request a copy
	Text RAMA_70201_07031381320068_0024126003_0014059002_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (234kB) | Request a copy
	Text RAMA_70201_07031381320068_0024126003_0014059002_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (304kB) | Request a copy
	Text RAMA_70201_07031381320068_0024126003_0014059002_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (813kB) | Request a copy
	Text RAMA_70201_07031381320068_0024126003_0014059002_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (264kB) | Request a copy
	Text RAMA_70201_07031381320068_0024126003_0014059002_07_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (97kB) | Request a copy

Abstract

Skripsi ini berjudul Strategi Komunikasi Komisi Penyiaran Indonesia Daerah (KPID) Sumatera Selatan dalam Mensosialisasikan pedoman perilaku penyiaran dan standar program siaran (P3 SPS) kepada lembaga penyiaran. Penelitian ini bertujuan untuk menganalisis Strategi Komunikasi KPID Sumsel dalam Mensosialisasikan Pedoman Perilaku Penyiaran dan Standar Program Siaran (P3 SPS) kepada Lembaga Penyiaran. Jenis penelitian skripsi ini adalah penelitian deskriptif kualitatif untuk menggambarkan strategi komunikasi KPID Sumsel yang dijalankan oleh Bidang Kelembagaan. Data yang digunakan berupa data primer dan data sekunder yang didapat melalui observasi, wawancara, dan dokumentasi. Penelitian ini dianalisis menggunakan teori strategi komunikasi menurut Wayne, Peterson dan Dallas yaitu to secure understanding, to establish acceptance dan to motivate action. Hasil penelitian menunjukan bahwa strategi komunikasi KPID Sumsel dalam Mensosialisasikan pedoman perilaku penyiaran dan standar program siaran (P3 SPS kepada Lembaga Penyiaran sudah berjalan dengan baik. Pada pelaksanaan program P3 SPS, KPID Sumsel telah menerapkan berbagai strategi sesuai dengan teori yang digunakan pada penelitian ini, isi pesan dalam sosialisasi di sampaikan dengan baik, media komunikasi yang sesuai. Melalui sosialisasi itu kemudian Lembaga Penyiaran diarahkan agar terus mematuhi aturan-aturan yang telah dibuat oleh KPI, adanya tindakan untuk media penyiaran yang melanggar aturan serta penghargaan untuk media penyiaran dan masyarakat. Tahap sosialisasi dan komunikasi yang dilakukan KPID Sumsel sudah dilakukan dengan baik, melalui berbagai cara dan pengadaan kegiatan kepada sasaran program yaitu Lembaga penyiaran televisi dan radio. Kata Kunci : Strategi, Bidang Kelembagaan, P3 SPS Pembimbing 1 Pembimbing II Dr. Andy Alfatih, MPA Nurly Meilinda, S.I.Kom, M. Ikom NIP. 19601224199001101 NIP.199005142015042001 Palembang, Juli 2019 Ketua Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial Ilmu Politik Universitas Sriwijaya Dr. Andries Lionardo,S.IP.,M.Si NIP. 197905012002121005 ABSTRACT This thesis is entitled South Sumatra Regional Indonesian Broadcasting Commission (KPID) Communication Strategy in Socializing broadcasting behavior guidelines and broadcast program standards (P3 SPS) to broadcasters. This study aims to analyze the Sumsel KPID Communication Strategy in Socializing Broadcasting and Standard Broadcasting Behavior Guidelines (P3 SPS) to Broadcasting Institutions. This type of thesis research is a qualitative descriptive study to describe the South Sumatra KPID communication strategy run by the Institutional Sector. Data used in the form of primary data and secondary data obtained through observation, interviews, and documentation. This study was analyzed using the theory of communication strategies according to Wayne, Peterson and Dallas, such as to secure understanding, to establish acceptance and to motivate action. The results showed that the South Sumatra KPID communication strategy in Socializing broadcasting behavior guidelines and broadcast program standards (P3 SPS to Broadcasting Institutions had gone well. In the implementation of the SPS P3 program, Sumsel KPID had implemented various strategies in accordance with the theory used in this study, content the message in the socialization was well conveyed, the appropriate communication media Through the dissemination, the Broadcasting Institution was directed to continue to comply with the rules made by KPI, actions for broadcast media that violated the rules and awards for broadcast media and the public. and communication carried out by the South Sumatra KPID has been carried out well, through various means and provision of activities to the program targets, namely television and radio broadcasting institutions Keywords: Pembimbing 1 Pembimbing II Dr. Andy Alfatih, MPA Nurly Meilinda, S.I.Kom, M. Ikom NIP. 19601224199001101 NIP.199005142015042001 Palembang, Juli 2019 Ketua Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial Ilmu Politik Universitas Sriwijaya Dr. Andries Lionardo,S.IP.,M.Si NIP. 197905012002121005

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategy, Institutional Field, P3 SPS
Subjects:	P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Users 2113 not found.
Date Deposited:	26 Sep 2019 08:54
Last Modified:	26 Sep 2019 08:54
URI:	http://repository.unsri.ac.id/id/eprint/9025

Actions (login required)

View Item