PENGARUH CITRA MEREK (BRAND IMAGE), LOKASI, DAN BIAYA PENDIDIKAN TERHADAP KEPUTUSAN MAHASISWA MENEMPUH PENDIDIKAN DI UNIVERSITAS MUHAMMADIYAH PALEMBANG

YANSAH, ROBY and Nazaruddin, A. and Rosa, Aslamia (2018) PENGARUH CITRA MEREK (BRAND IMAGE), LOKASI, DAN BIAYA PENDIDIKAN TERHADAP KEPUTUSAN MAHASISWA MENEMPUH PENDIDIKAN DI UNIVERSITAS MUHAMMADIYAH PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This research was conducted to analyze the influence of brand image, location, and educational cost variables on student's decision to pursue education at Muhammadiyah University of Palembang partially and simultaneously. This study uses the primary data obtained through questionnaires. Samples are taken as many as 100 students S-1 Muhammadiyah University of Palembang by using purposive sampling method. Analytical techniques used are multiple linear regression analysis, F test and T test. The results of this study indicate that the brand image, location, and cost of education partially and simultaneously have a significant effect on the decision of students to study at the University of Muhammadiyah Palembang. In this research, location variable becomes the most dominant variable influencing student decision to study at Muhammadiyah University of Palembang followed by brand image and education cost

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Brand Image (image), Location, Cost of Education, Student Decision
Subjects:	T Technology > T Technology (General) > T1-995 Technology (General) > T325 Trademarks
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mrs Dies Meirita Sari
Date Deposited:	27 Sep 2019 07:25
Last Modified:	27 Sep 2019 07:25
URI:	http://repository.unsri.ac.id/id/eprint/9232

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