PERANAN SAMPOERNA RETAIL COMMUNITY (SRC) DALAM PENGEMBANGAN USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) DI KAMPUNG SUKASARI KOTA PALEMBANG

ANGGRAINI, RIZKA OKTA and Purnama, Dadang Hikmah and Soraida, Safira (2023) PERANAN SAMPOERNA RETAIL COMMUNITY (SRC) DALAM PENGEMBANGAN USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) DI KAMPUNG SUKASARI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

Modernization is currently in every sector of life in society, of course, modernization has an impact and also influences the course of trade. Gradually giving change and spreading the franchise business, especially modern supermarkets which are now based on the digital economy. This study aims to find out how MSME actors who manage grocery stores maintain the existence of grocery stores. Furthermore, this research also aims to find out more about the efforts made by the Sampoerna Retail Community (SRC) business development empowerment program launched by PT. HM. Sampoerna Tbk in assisting SMEs in the grocery sector. This type of research is descriptive qualitative with a case study research method. Determination of informants is done by purposive method. Data collection is done by observation, interviews and documentation. The results of this study are that with the Sampoerna Retail Community (SRC) program, grocery store owners can be more focused in following trade flows in the digital and modernization era. Keywords: Role, SMEs, grocery stores/traditional shops, Sampoerna Retail

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Peranan, Pelaku UMKM, Toko kelontong/toko tradisional, Program Sampoerna Retail Community (SRC)
Subjects:	H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions:	07-Faculty of Social and Politic Science > 69201-Sociology (S1)
Depositing User:	Rizka Okta Anggraini
Date Deposited:	06 Apr 2023 03:38
Last Modified:	06 Apr 2023 03:38
URI:	http://repository.unsri.ac.id/id/eprint/92875

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