STRATEGI KOMUNIKASI PEMASARAN MOTOR BEKAS MELALUI FACEBOOK (STUDI DESKRIPTIF KUALITATIF PADA GROUP FACEBOOK FORUM JUAL BELI MOTOR BEKAS DI BATURAJA)

NOVRILISYAN, SELVIA and Musdalifah, Farisha Sestri and Yogsunandar, Harry (2023) STRATEGI KOMUNIKASI PEMASARAN MOTOR BEKAS MELALUI FACEBOOK (STUDI DESKRIPTIF KUALITATIF PADA GROUP FACEBOOK FORUM JUAL BELI MOTOR BEKAS DI BATURAJA). Undergraduate thesis, Sriwijaya University.

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Abstract

Research on used motorcycle marketing communication strategies on Facebook is expected to provide clear information to all readers about the importance of mar- keting communications for the survival of a business, especially in attracting con- sumer interest and being ready to face competition with other competitors. The purpose of this study is to find out and describe how the communication strategy for marketing used motorcycles is through Facebook. The main theory used is the theory of STP and Social Media Marketing. The research method used is descrip- tive qualitative method. Data collection techniques by conducting in-depth and observation. The sources in this study were from internal and external forum groups buying and selling used motorbikes. The data obtained from the subjects of this study were analyzed using data analysis techniques, while for data trust techniques using source triangulation. The results of this study are that sellers on Facebook have succeeded in making marketing communication strategies. Keywords: Marketing Communication Strategy, Facebook, Used Motorcycle Buying and Selling Forum Group, Marketplace, Baturaja

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi Komunikasi Pemasaran, Facebook, Grup Forum Jual Beli Motor Bekas, Marketplace, Baturaja
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD59-59.6 Public relations. Industrial publicity
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Selvia Novrilisyan
Date Deposited:	04 Apr 2023 04:52
Last Modified:	04 Apr 2023 04:52
URI:	http://repository.unsri.ac.id/id/eprint/93014

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