STRATEGI KOMUNIKASI CSR PT KILANG PERTAMINA INTERNASIONAL REFINERY UNIT III PLAJU DALAM MEWUJUDKAN PROGRAM MARI BERKREASI DI LORONG MARI

RISKA, RISKA and Mahriani, Retna and Parhusip, Kartika Suci Lestari (2023) STRATEGI KOMUNIKASI CSR PT KILANG PERTAMINA INTERNASIONAL REFINERY UNIT III PLAJU DALAM MEWUJUDKAN PROGRAM MARI BERKREASI DI LORONG MARI. Undergraduate thesis, Sriwijaya University.

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Abstract

This research is entitled "PT Kilang Pertamina Internasional Refinery Unit III Plaju's CSR communication strategy in realizing the mari berkreasi program in Lorong Mari" PT Kilang Pertamina Internasional Refinery Unit III Plaju is the largest State-Owned Enterprise (BUMN) in Indonesia thu: manages oil and gas, whic"? also participates in implementing the CSR (Corporate Social Responsibility) program as a form of social responsibility towards the company. The let's be creative program is one of the programs implemented by PT KPI RU III CSR which focuses on area management and the utilization of non-B3 waste to become furniture objects. One of the activities carried out by the let's be creative program is the Kampung Kreasi program which is located in Lorong Mari. This study aims to determine the CSR communication strategy of PT Kilang Pertamina Internasional Refinery Unit III Plaju in realizing the mari berkreasi program in Lorong Mari. The research method uses qualitative research methods which are described descriptively. This study uses data collection techniques in the form of observation, structured interviews, and documentation. The theory used in this research is the theory of CSR communication strategy according to Rusdianto (2013) which has six stages, namely goals, objectives, messages, instruments and activities, resources and timescales, as well as evaluation and amendments. The results showed that PT KPI RU III Plaju's CSR communication strategy stages in realizing the mari berkreasi program in Lorong Mari have gone well and have had a significant impact on the settlement of Kampung Kreasi Lorong Mari both from economic, social and environmental aspects. Keywords: Communication Strategy, CSR, Mari Berkreasi Program, and Lorong Mari

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi Komunikasi, CSR, Program Mari Berkreasi, dan Lorong Mari
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD59-59.6 Public relations. Industrial publicity
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Riska Riska
Date Deposited:	04 Apr 2023 06:04
Last Modified:	04 Apr 2023 06:04
URI:	http://repository.unsri.ac.id/id/eprint/93059

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