EFEKTIVITAS TRAILER FILM DI YOUTUBE TERHADAP MINAT MENONTON KE BIOSKOP FILM NCKTHI (2020) DI KALANGAN MAHASISWA ILMU KOMUNIKASI FISIP UNIVERSITAS SRIWIJAYA

DIAN, HIDAYATI RAHMA and Thamrin, M. Husni and Bafadhal, Oemar Madri (2022) EFEKTIVITAS TRAILER FILM DI YOUTUBE TERHADAP MINAT MENONTON KE BIOSKOP FILM NCKTHI (2020) DI KALANGAN MAHASISWA ILMU KOMUNIKASI FISIP UNIVERSITAS SRIWIJAYA. Undergraduate thesis, Sriwijaya University.

	Text RAMA_70201_07031381621127.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (3MB) | Request a copy
	Text RAMA_70201_07031381621127_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (11MB) | Request a copy
	Text RAMA_70201_07031381621127_0006066402_0022089205_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (2MB)
	Text RAMA_70201_07031381621127_0006066402_0022089205_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (636kB) | Request a copy
	Text RAMA_70201_07031381621127_0006066402_0022089205_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (432kB) | Request a copy
	Text RAMA_70201_07031381621127_0006066402_0022089205_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (453kB) | Request a copy
	Text RAMA_70201_07031381621127_0006066402_0022089205_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (880kB) | Request a copy
	Text RAMA_70201_07031381621127_0006066402_0022089205_06.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (481kB) | Request a copy
	Text RAMA_70201_07031381621127_0006066402_0022089205_07_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (334kB) | Request a copy
	Text RAMA_70201_07031381621127_0006066402_0022089205_08_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (749kB) | Request a copy

Abstract

Trailers are movie advertisements that are used to attract interest in watching movies. Prospective viewers who have watched the trailer and are interested will buy tickets to watch the film in theaters. Likewise with this study entitled "The Effectiveness of Film Trailers on Youtube Against Interest in Watching NKCTHI Film Cinemas Among Students of Communication Studies FISIP Sriwijaya University". The purpose of this study was to determine the effect of the NKCTHI film trailer and how much influence the effectiveness of the NKCTHI film trailer gave rise to a decision made by Communication Studies Students at Sriwijaya University. As a reference, this thesis uses the theory of The Effectiveness of Film Trailers: Evidence From College Student Market and Purchase Intention. The data used is in the form of a quantitative analysis method through the technique of distributing questionnaires through the Google Form. The results of this study indicate that Communication Science students are interested in the NKCTHI film trailer. In this study, there is more detail about movie trailers and examines other factors that affect interest in watching movies. Keywords: Movie Trailer, Effective, Purchase Intention, NKCTHI

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Effectiveness, Communication, Purchase Intention, NKCTHI, Movie Trailers
Subjects:	H Social Sciences > H Social Sciences (General) P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Hidayati Rahma Dian
Date Deposited:	10 Apr 2023 03:13
Last Modified:	10 Apr 2023 03:13
URI:	http://repository.unsri.ac.id/id/eprint/94272

Actions (login required)

View Item