LITERASI DIGITAL DAN INTENSI INDIVIDU UNTUK MENGADOPSI MOBILE BANKING (STUDI PADA PT BANK SUMSEL BABEL KANTOR CABANG KABUPATEN PENUKAL ABAB LEMATANG ILIR (PALI))

ANUGRAH, RIFA and Santoso, Anang Dwi and Adam, Ryan (2023) LITERASI DIGITAL DAN INTENSI INDIVIDU UNTUK MENGADOPSI MOBILE BANKING (STUDI PADA PT BANK SUMSEL BABEL KANTOR CABANG KABUPATEN PENUKAL ABAB LEMATANG ILIR (PALI)). Undergraduate thesis, Sriwijaya University.

	Text RAMA_70201_07031181924005.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_70201_07031181924005_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (8MB) | Request a copy
	Text RAMA_70201_07031181924005_0007109302_0007098708_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (732kB)
	Text RAMA_70201_07031181924005_0007109302_0007098708_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (215kB) | Request a copy
	Text RAMA_70201_07031181924005_0007109302_0007098708_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (235kB) | Request a copy
	Text RAMA_70201_07031181924005_0007109302_0007098708_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (123kB) | Request a copy
	Text RAMA_70201_07031181924005_0007109302_0007098708_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (288kB) | Request a copy
	Text RAMA_70201_07031181924005_0007109302_0007098708_06.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (12kB) | Request a copy
	Text RAMA_70201_07031181924005_0007109302_0007098708_07_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (166kB) | Request a copy
	Text RAMA_70201_07031181924005_0007109302_0007098708_08_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (370kB) | Request a copy

Abstract

This study aims to test and explain whether there is an effect of digital literacy on the intention to adopt BSB Mobile m-banking at the Sumsel Babel Bank Branch of Penukal Abab Lematang Ilir (Pali) Regency which is mediated by perceptions of usability and perceptions of convenience. The theory used is the Technology Acceptance Model (TAM) theory from Davis and the Theory of Planned Behavior (TPB) from Ajzen. This research is a quantitative research with the type of data used in this study is a questionnaire. The method used is non probability sampling with accidental sampling approach. Data analysis used the Structural Equation Model (SEM) which was processed using SmartPLS 3 software. There were 115 respondents. The results of this study indicate that digital literacy has a positive and significant effect on the intention to adopt BSB Mobile m-banking. Perceptions of usefulness and perceptions ease of use have a positive and significant effect as interveining variables and act as partial mediation. Keywords: Digital literacy, perception, intention to adopt

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Literasi digital, persepsi, intensi untuk mengadopsi
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Rifa Anugrah
Date Deposited:	10 Apr 2023 03:56
Last Modified:	10 Apr 2023 03:56
URI:	http://repository.unsri.ac.id/id/eprint/94493

Actions (login required)

View Item