MODEL IMPROVED BUNDLING TERHADAP SKEMA PEMBIAYAAN INTERNET MENGGUNAKAN FUNGSI UTILITAS COBB-DOUGLAS DAN QUASI-LINIER

KAMAL, IBNUL and Yuliza, Evi and Cahyono, Endro Setyo (2023) MODEL IMPROVED BUNDLING TERHADAP SKEMA PEMBIAYAAN INTERNET MENGGUNAKAN FUNGSI UTILITAS COBB-DOUGLAS DAN QUASI-LINIER. Undergraduate thesis, Sriwijaya University.

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Abstract

This study formulates a modification of the bundling model with the aim of obtaining maximum revenue by considering limited total resources and customer satisfaction by using the quasi-linear utility function and the Cobb-Douglas utility function for flat fee, usage-based, and two-part tariff financing schemes. Research data was obtained from one of the local servers in Palembang City (Sriwijaya Polytechnic), which includes inbound and outbound traffic data during peak hours and off-peak hours. This study uses LINGO 13.0 software to assist in the calculations. Each of the resulting solutions is compared. In the modified bundling model with the Cobb-Douglas utility function, each type of consumer is homogeneous and heterogeneous, with the three financing schemes having the same objective value, namely 1458 IDR. In the bundling modification with the quasilinear utility function, the upper and lower class homogeneous and heterogeneous consumer types have the same objective value for each financing scheme, namely 1458 IDR, whereas for heterogeneous consumer types, high and low usage levels produce different objective values. The objective value solution for the flat fee, usage-based, two-part tariff financing scheme is 1463 IDR; 1468.06 IDR; 1468.06 IDR. Keywords : bundling, quasi-linear, cobb-douglas, homogeneous consumer, heterogeneous consumer.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	bundling, quasi-linear, cobb-douglas, homogeneous consumer, heterogeneous consumer.
Subjects:	T Technology > TJ Mechanical engineering and machinery > TJ1-1570 Mechanical engineering and machinery
Divisions:	08-Faculty of Mathematics and Natural Science > 44201-Mathematics (S1)
Depositing User:	Ibnul Kamal
Date Deposited:	12 Apr 2023 02:04
Last Modified:	12 Apr 2023 02:04
URI:	http://repository.unsri.ac.id/id/eprint/95192

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