ANALISIS TINGKAT PENERIMAAN PENGGUNA APLIKASI GIWANG SUMSEL DENGAN MENGGUNAKAN METODE UTAUT (UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY)(STUDI KASUS : Dinas Kebudayaan dan Pariwisata Provinsi Sumatera Selatan)

SAMIYAH, SAIDAH and Oktadini, Nabila Rizky (2023) ANALISIS TINGKAT PENERIMAAN PENGGUNA APLIKASI GIWANG SUMSEL DENGAN MENGGUNAKAN METODE UTAUT (UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY)(STUDI KASUS : Dinas Kebudayaan dan Pariwisata Provinsi Sumatera Selatan). Undergraduate thesis, Sriwijaya University.

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Abstract

USER ACCEPTANCE LEVEL ANALYSIS OF GIWANG SUMSEL APPLICATION USING UTAUT METHOD (UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY) (CASE STUDY: Department of Culture and Tourism of South Sumatra Province) By Saidah Samiyah 09031381924092 ABSTRACT The Giwang application is a medium released by the Department of Culture and Tourism of South Sumatra Province that serves as a provider of information on tourist destinations and culinary experiences in the area. However, based on user reviews, there are still many tourist destinations that are not listed in this application and some people are not aware of its existence. Therefore, the purpose of this study is to identify the factors that influence user acceptance of the Giwang Sumsel application using the UTAUT (Unified Theory of Acceptance and Use of Technology) method. The research data was obtained from 100 samples using Partial Least Squares (PLS) as a data analysis tool. Primary data was collected through questionnaires completed by the respondents. The results of the study indicate that Behavioral Intention is the most influential variable on Use Behavior, while the Experience variable strengthens Facilitating Condition in influencing Use Behavior with the smallest impact. Keywords : UTAUT Model, Giwang Sumsel, E-Tourism.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Model UTAUT, Giwang Sumsel, Pariwisata Elektronik.
Subjects: T Technology > T Technology (General) > T58.4 Managerial control systems Information technology. Information systems (General)
Divisions: 09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User: Saidah Samiyah
Date Deposited: 03 May 2023 08:43
Last Modified: 03 May 2023 08:43
URI: http://repository.unsri.ac.id/id/eprint/99168

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