ANALISIS SALURAN PEMASARAN DAN FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PETANI KOPI ROBUSTA DALAM MEMILIH SALURAN PEMASARAN DI DESA TRIBUDI SUKUR KABUPATEN LAMPUNG BARAT

AUDINA, MIA and Wildayana, Elisa and Hakim, Maryati Mustofa (2018) ANALISIS SALURAN PEMASARAN DAN FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PETANI KOPI ROBUSTA DALAM MEMILIH SALURAN PEMASARAN DI DESA TRIBUDI SUKUR KABUPATEN LAMPUNG BARAT. UNSPECIFIED thesis, Sriwijaya University.

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Abstract

The purpose of this research is to: 1) Describe the difference marketing channel of Robusta coffee production in Tribudi Sukur Village of West Lampung District, 2) analyze the factors that influence the decision of farmers in choosing robusta coffee marketing channel in Tribudi Sukur Village of West Lampung District, 3) Analyze the marketing margin and marketing efficiency level of each robusta coffee marketing agency in Tribudi Sukur Village of West Lampung District. This research was conducted in Tribudi Sukur Village of West Lampung District. Determination of location done in a way with research method used is survey method. Field data was collected from October to November 2017. The sampling method used was a randomized, unbalanced method. The data used are primary data and secondary data. Primary data is data obtained through direct interviews with sample farmers and traders in the field, while secondary data is obtained in offices or institutions and related agencies. The difference between marketing channel I and marketing channel II is quality, coffee drying, and capital. The marketing channel I sells with a water content level of 16-22%, with 5 to 8 days of drying time for marketing channel II with 10-15% moisture content with 7-15 days drying time. The quality of water content determines the shape, size and color of coffee, so as to determine and cause price differences. Factors that have real effect on robusta coffee farmer decision in choosing marketing channel are distance and price. Where distance has a significant negative effect and price have significant positive effect. Where age has a significant positive effect and distance have significant negative effect. The efficiency of marketing channel in first layer is 3.60 % meanwhile the second layer is 1%. Based on the value of marketing margins, marketing profits, farmer's share and trader's share then the most efficient layer is the second layer of marketing channel. It can be seen that the sales of second layer marketing channel of robusta coffee is not through marketing institutions, the robusta coffe is directly sold to PT Nestle Indonesia.

Item Type:	Thesis (UNSPECIFIED)
Uncontrolled Keywords:	Robusta Coffee Farmer, Marketing Channel, Marketing
Subjects:	S Agriculture > S Agriculture (General) > S1-(972) Agriculture (General) S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Mr. Muhammad Irwan
Date Deposited:	03 Oct 2019 07:16
Last Modified:	03 Oct 2019 07:16
URI:	http://repository.unsri.ac.id/id/eprint/10139

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