STRATEGI KOMUNIKASI PERSUASIF FOOD INFLUENCER DI INSTAGRAM (Studi pada Akun Instagram Food Influencer Kota Palembang @Makanpakereceh.plg)

TRIANTIKA, MARETHA ANGGUN and Musdalifah, Farisha Sestri (2023) STRATEGI KOMUNIKASI PERSUASIF FOOD INFLUENCER DI INSTAGRAM (Studi pada Akun Instagram Food Influencer Kota Palembang @Makanpakereceh.plg). Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to find out how persuasive communication strategies are used on the food influencer Instagram account @Makanpakereceh.plg. The theory used in this study is the AISAS theory by Sugiyama and Andree which consists of five dimensions of persuasive communication namely attention, interest, search, action, and share. The method used in this research is descriptive qualitative with data collection techniques in this study are interviews, observation, and documentation studies. Validity by using source triangulation. The results of this study indicate that the dominant persuasive communication strategy used is to use verbal and non-verbal persuasive communication. Verbal persuasive communication in the form of invitation sentences, namely "Let's Eat!" and nonverbal persuasive communication in the form of typical expressions used when conducting a food review by appetizing the audience for the @Makanpakereceh.plg account content. Keywords: Persuasive Communication, Instagram, Food Influencer, Strategy

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Komunikasi Persuasif, Instagram, Food Influencer, Strategi
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications > HE8689-8700.95 Radio and television broadcasting P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Maretha Anggun Triantika
Date Deposited:	24 May 2023 04:45
Last Modified:	24 May 2023 04:45
URI:	http://repository.unsri.ac.id/id/eprint/104831

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