SISTEM PEMASARAN BERAS OLEH PABRIK DI KECAMATAN MADANG SUKU 2 KABUPATEN OGAN KOMERING ULU TIMUR

PUTRI, PIRANTI HERDANING and Mulyana, Andy and Rosana, Elly (2018) SISTEM PEMASARAN BERAS OLEH PABRIK DI KECAMATAN MADANG SUKU 2 KABUPATEN OGAN KOMERING ULU TIMUR. Undergraduate thesis, Sriwijaya University.

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Abstract

The purpose of this research are (1) to describe marketing channel of rice byfactory in Madang Suku 2 Sub-District of Ogan Komering Ulu Timur; (2) toanalyze rice marketing efficiency in Madang Suku 2 Sub-District of OganKomering Ulu Timur based on marketing margin, marketing cost, and marketingadvantage. Data collection was conducted from November until December 2017 inMadang Suku 2 Sub-District of Ogan Komering Ulu Timur. The research methodwas survey method. Sampling method used, is purposive sampling conducted invillage collectors. A snowball sampling method was conducted on the ricemarketing agency. The results of marketing channel research in Kecamatan Madang Suku 2 of East Ogan Komering Ulu District indicate that there is only one marketing channel, that is Manufacturer  Village Collector  Large Traders  Retailers  Consumers. The marketing system of rice in the factory in Madang Suku 2 Sub-District of Ogan Komering Ulu Timur can be said efficient, because (1) the marketing efficiency from the factory (village collector traders) to the wholesalers is 33%, which means that the cost only 33% with marketing margin of Rp 4,340, marketing cost of Rp 2,242, and marketing profit margin of Rp 2,098. (2) marketing efficiency from wholesalers to retailers is 1%, which means only 1% of the value of the product, with marketing margin Rp 3,603, marketing cost Rp 167, and profit margin of Rp 3,435. (3) marketing efficiency from retailer to consumer is 9% which means that is only 9% cots of product value, with marketing margin Rp 910, marketing cost Rp 730, and profit margin Rp 184.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Rice Marketing System by Factory in Madang Suku 2 Sub-District of Ogan Komering Ulu Timur
Subjects:	S Agriculture > S Agriculture (General) > S1-(972) Agriculture (General) S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Mr. Muhammad Irwan
Date Deposited:	08 Oct 2019 03:45
Last Modified:	08 Oct 2019 03:45
URI:	http://repository.unsri.ac.id/id/eprint/11016

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