PENGARUH IN STORE PROMOTION TERHADAP IMPULSE BUYING PADA PRODUK PERAWATAN TUBUH DI GUARDIAN PALEMBANG TRADE CENTER

SARI, AYU PERMATA and Putri, Yulia Hamdaini (2023) PENGARUH IN STORE PROMOTION TERHADAP IMPULSE BUYING PADA PRODUK PERAWATAN TUBUH DI GUARDIAN PALEMBANG TRADE CENTER. Undergraduate thesis, Sriwijaya University.

	Text RAMA_61201_01011281924092.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_61201_01011281924092_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (13MB) | Request a copy
	Text RAMA_61201_01011281924092_0004078503_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (694kB)
	Text RAMA_61201_01011281924092_0004078503_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (148kB) | Request a copy
	Text RAMA_61201_01011281924092_0004078503_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (144kB) | Request a copy
	Text RAMA_61201_01011281924092_0004078503_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (276kB) | Request a copy
	Text RAMA_61201_01011281924092_0004078503_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (9kB) | Request a copy
	Text RAMA_61201_01011281924092_0004078503_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (139kB) | Request a copy
	Text RAMA_61201_01011281924092_0004078503_07_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (267kB) | Request a copy

Abstract

This study aims to examine the effect of in store promotion on impulse buying in body care products at the Guardian Palembang Trade Center which was tested partially or simultaneously. This research was conducted using a quantitative approach and the data used in this study were quantitative with a sample of 96 respondents calculated using the Bernoulli formula. The data in this study used primary data obtained from the results of distributing questionnaires through the Google form which were distributed to students aged 17–22 years who made transactions at the Guardian Palembang Trade Center. The results of this study indicate that there is a partial significant effect on the sales promotion dimension on impulse buying, there is a partially significant effect on the store display dimension on impulse buying, there is no partial significant effect on the personal selling dimension on impulse buying and there is a significant influence Simultaneous in store promotion variable on impulse buying.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	In Store Promotion, Sales Promotion, Store Display, Personal Selling, Impulse Buying
Subjects:	H Social Sciences > HF Commerce > HF5469.7-5481 Markets. Fairs
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Ayu Permata Sari
Date Deposited:	19 Jun 2023 08:14
Last Modified:	19 Jun 2023 08:14
URI:	http://repository.unsri.ac.id/id/eprint/112032

Actions (login required)

View Item