PENGARUH PENGGUNAAN MEDIA SOSIAL INSTAGRAM @BAKOHUMASPALEMBANG.KOMINFO TERHADAP PEMENUHAN KEBUTUHAN INFORMASI FOLLOWERS

HASANAH, TASSYA USHWATUN and Putra, Apriansyah (2023) PENGARUH PENGGUNAAN MEDIA SOSIAL INSTAGRAM @BAKOHUMASPALEMBANG.KOMINFO TERHADAP PEMENUHAN KEBUTUHAN INFORMASI FOLLOWERS. Undergraduate thesis, Sriwijata University.

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Abstract

The Palembang City Public Relations Coordinating Board is one of the government agencies that uses Instagram social media as a publication medium. A big challenge for the Public Relations team that manages Instagram accounts so that the messages conveyed can be well received by followers and the writer is interested in knowing whether the Instagram account @bakohumaspalembang.kominfo has provided appropriate information on fulfilling the information needs of the people of Palembang City, especially followers. Social Media is a platform that is currently used by many people to interact, get information, share information widely and quickly by using a technology. According to (Chris Heuer in Solis' book (2010)) there are 4 indicators that must be present on social media, namely the 4C indicator. This includes, Context, Communication, Collaboration, Connection. Information needs are things that are owned by everyone in carrying out all activities. Information is a source of knowledge that has been processed and produces all meaning. According to Guha in Syaffril (2004: 18-19) there are four approaches that explain the information needs of social media users, namely: Current need approach, Everyday need approach, Exhaustic need approach. depth) and Catching up need approach (approach needs information at a glance). The method used in this research is a quantitative method. The data obtained were analyzed using SmartPLS by testing the outer model and inner model. From this study, it was found that the variables that have an influence on Fulfillment of Information Needs are the Collaboration and Connection variables.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	E-Government, Media Sosial Instagram, Kebutuhan Informasi
Subjects:	T Technology > T Technology (General) > T1-995 Technology (General)
Divisions:	09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User:	Tassya Ushwatun Hasanah
Date Deposited:	23 Jun 2023 07:11
Last Modified:	23 Jun 2023 07:11
URI:	http://repository.unsri.ac.id/id/eprint/113179

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