ANALISIS KEUNGGULAN KOMPETITIF PT. MITRATANI DUA TUJUH DALAM EKSPOR EDAMAME KE JEPANG

KHAIRUNNISA, AMALIA and Aisyah, Sari Mutiara and Putri, Cynthia Azhara (2023) ANALISIS KEUNGGULAN KOMPETITIF PT. MITRATANI DUA TUJUH DALAM EKSPOR EDAMAME KE JEPANG. Undergraduate thesis, Sriwijaya University.

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Abstract

International trade is an activity that trades goods and services between countries. PT Mitratani Dua Tujuh is a company from Indonesia that has succeeded in exporting an agricultural commodity, namely edamame, to many countries, one of which is Japan. There are many edamame producers both at home and abroad, but with its Competitive Advantage, PT Mitratani Dua Tujuh is able to survive as one of the regular edamame suppliers to Japan. Using theoryCompetitive Advantage by Michael E. Porter, researchers analyzed the Competitive Advantage of PT Mitratani Dua Tujuh based onFactor Conditions; Demand Conditions; Related and Supporting Industries; Firm Strategy, Structure, and Rivalry; as well as the role of Government and Opportunity in the company. The results of the study show that all aspects support increasing the company's Competitive Advantage, with the most prominent aspect beingFactor Conditions. Trained human resources, natural resources that are in accordance with the needs of edamame growth, adequate capital, and complete infrastructure encourage the maximization of the company's product quality. The less prominent aspect isDemand Conditions, because the level of exports to Japan is not much affected by local demand. The Government also provides a role by establishing cooperation with Japan such as IJEPA and AJCEP which provide convenience in the form of eliminating tariffs thereby increasing the interest of Japanese consumers to import Indonesian edamame. KEYWORD : Competitive Advantage, Edamame, Export, Japan

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Edamame, Ekspor, Jepang, Keunggulan Kompetitif
Subjects:	J Political Science > JZ International relations J Political Science > JZ International relations > JZ5-6530 International relations
Divisions:	07-Faculty of Social and Politic Science > 84201-International Relations (S1)
Depositing User:	Amalia Khairunnisa
Date Deposited:	09 Aug 2023 02:11
Last Modified:	09 Aug 2023 02:11
URI:	http://repository.unsri.ac.id/id/eprint/126454

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