PENGARUH CORPORATE SOCIAL RESPONSIBILITY PADA PROGRAM DESA BRILIAN 2022 TERHADAP BRAND AWARENESS BANK RAKYAT INDONESIA (Studi Kasus: Desa Burai Kec. Indralaya Kab. Ogan Ilir)

ELFARIDZI, M. THORIQ and Nofiawaty, Nofiawaty (2023) PENGARUH CORPORATE SOCIAL RESPONSIBILITY PADA PROGRAM DESA BRILIAN 2022 TERHADAP BRAND AWARENESS BANK RAKYAT INDONESIA (Studi Kasus: Desa Burai Kec. Indralaya Kab. Ogan Ilir). Undergraduate thesis, Universitas Sriwijaya.

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Abstract

This study aims to find out about the influence of corporate social responsibility (CSR) which consists of the variables Human Resources (people), Profit (prosperity), and environment (planet) on the company's brand awareness in this study using the Desa Brilian 2022 Program in Burai Village, Tanjung Batu Subdistrict formed by PT. Bank Rakyat Indonesia. The data used is primary data obtained from distribution of questionnaires to 100 respondents using random sampling techniques and analyzed using the F test, T test, and multiple linear regression analysis. The results of this study shows that there is a significant influence of the variables people, prosperity¸ and planet towards Bank Rakyat Indonesia’s brand awareness either simultaneously or partially and dominant variable influencing brand awareness in this study is environment factor (Planet).

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	CSR, Brand Awareness, Bank Rakyat Indonesia
Subjects:	H Social Sciences > HB Economic Theory > HB615-715 Entrepreneurship. Risk and uncertainty. Property
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	M. Thoriq Elfaridzi
Date Deposited:	24 Aug 2023 06:37
Last Modified:	24 Aug 2023 06:37
URI:	http://repository.unsri.ac.id/id/eprint/127804

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