PERANCANGAN PROTOTYPE UI/UX APLIKASI PENJUALAN ONLINE OLAHAN PEYEK PADA UMKM INDIVIDU MENGGUNAKAN METODE DESIGN THINKING

PRAZUHENDE, JAPA and Kurniawan, Dedy (2023) PERANCANGAN PROTOTYPE UI/UX APLIKASI PENJUALAN ONLINE OLAHAN PEYEK PADA UMKM INDIVIDU MENGGUNAKAN METODE DESIGN THINKING. Undergraduate thesis, Sriwijaya University.

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Abstract

According to the Ministry of Communication and Information Technology, by 2022 there will be around 64 million units of UMKM all over Indonesia, but only 32% are utilizing digital technology. This proves that there are still many UMKM who have not marketed their business using a large platform so they have not increased in the sales process. Like those experienced by Mrs. Tutik as an individual UMKM owner who sells various peyek in Prabumulih City. To overcome this problem it needed a solution it was an online sales application. By paying attention to aspects of usability and user experience, an online sales application prototype design is carried out to develop the application to get user experience results with a good level of success and satisfaction. The method used is Design Thinking which focuses on the feelings and needs of users and pays attention to feasible and suitable technology for the end user. The result of this study is an online sales application prototype design and tested using the User Experience Questionnaire (UEQ) method with the results of the six UEQ aspects divided into "excellent", "good", and "above average" categories.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Penjualan Online, UMKM, User Experience, Design Thinking
Subjects:	Q Science > Q Science (General) > Q334-342 Computer science. Artificial intelligence. Algorithms. Robotics. Automation.
Divisions:	09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User:	Japa Prazuhende
Date Deposited:	20 Nov 2023 06:03
Last Modified:	20 Nov 2023 06:03
URI:	http://repository.unsri.ac.id/id/eprint/130714

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