VIDEO COMPANY PROFILE SEBAGAI BRANDING COFFEE SHOP

PASLA, YANE JOLANDA and Murti, Krisna (2023) VIDEO COMPANY PROFILE SEBAGAI BRANDING COFFEE SHOP. Undergraduate thesis, Sriwijaya University.

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Abstract

The aim of this research is to find out how a company profile video from a coffee shop can become branding for the coffee shop itself, where in this case the object is Coffee Style. The method used is a qualitative method using data collection techniques of in-depth interviews, observation and documentation. The informants in this research were 4 people at Coffee Style. The results of this research show that it is true that a video company profile of a coffee shop can be used as branding for the Coffee Style Palembang coffee shop. In this case, a company profile video is created and uploaded on Instagram social media from Coffee Style Palembang which can be 1-3 minutes or even longer. Then, based on the results of in-depth interviews, observations and documentation, the company profile video must contain 3 dimensions, namely the history of the formation, the vision and mission of the coffee shop and the advantages or uniqueness of the coffee shop itself. Keywords: Video Company Profile, Branding

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Video Company Profile, Branding
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD59-59.6 Public relations. Industrial publicity
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Yane Jolanda Pasla
Date Deposited:	23 Nov 2023 08:06
Last Modified:	23 Nov 2023 08:06
URI:	http://repository.unsri.ac.id/id/eprint/130976

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