STRATEGI KOMUNIKASI PEMASARAN MAKNA WEDDING ORGANIZER DALAM MENARIK MINAT KONSUMEN MELALUI MEDIA SOSIAL INSTAGRAM

HULZANA, MIFTA and Lionardo, Andries and Saraswati, Erlisa (2023) STRATEGI KOMUNIKASI PEMASARAN MAKNA WEDDING ORGANIZER DALAM MENARIK MINAT KONSUMEN MELALUI MEDIA SOSIAL INSTAGRAM. Undergraduate thesis, Sriwijaya University.

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Abstract

The business competition in digital era is evolving fast, not an exception for wedding organizer service businesses, which require them to actively moving in social media as their communication medium technology. Makna Wedding Organizer is being present as one of the wedding organizers in Palembang who optimizes social media usings as marketing tool to boost the consumer’s interest. The theory of 4C Social Media Marketing and The theory of 4P Marketing Mix is implemented in this research, with the descriptive research method. The data collection method in this research is using the deep interview method, observation, and literature method. The dimension context result of Makna Wedding Organizer is the interesting content uploads in the matter of how the content is attractive with the use of relatable caption which corresponding with the information delivered. The second dimension is the communication approach of Makna Wedding Organizer which proceeds in two ways and contains persuasive message. Makna Wedding Organizer collaborates well in collaboration dimension by using Instagram’s feature. And for the last dimension, Makna Wedding Organizer connects superbly as assessed from interactive relations through the comments section. The responds given in comments section is one of the interactive communications which intertwine. The dimension of product, promotion, and price is the most important procces Keywords: Marketing Communication Strategy, Makna Wedding Organizer, Attractive Consumer Interest, Instagram Use

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi Komunikasi Pemasaran, Makna Wedding Organizer, Menarik Minat Konsumen, Penggunaan Instagram
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD59-59.6 Public relations. Industrial publicity
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Mifta Hulzana
Date Deposited:	29 Nov 2023 01:49
Last Modified:	29 Nov 2023 01:49
URI:	http://repository.unsri.ac.id/id/eprint/131384

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