Trisiah, Anita ADVERTISEMENT AS ONE OF MEDIA TO LEARN A LANGUAGE (A CASE STUDY ON ?MY TEA? TELEVISION COMMERCIAL ADVERTISEMENT AND ?CITRA GRAND CITY? BILLBOARD). In: The 1st Sriwijaya University Learning and Education International Conference (SULE-IC) 2014, 16-18 May 2014, Palembang.
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Abstract
Everyone does agree that language is a mean of communication. People communicate through language verbally and nonverbally. And language, as it does, has its rules to obey. Unfortunately, there are still things, which were seen publicly, educated people indirectly, which is later on called advertisement, do not obey the linguistics rules. Why this could happen? That was the question that would be elaborated in this research. By analyzing the three advertisements, the researcher would like to find out what the ?ungrammatical sentences? should be referring to the English grammatical theory and what are the advertisers? reasons putting the ?ungrammatical sentences? on their advertisements.The method that would be used in this research was qualitative and data would be achieved through observation, literature review and supported by statements from the interview withthe advertisers. The data obtained would be analyzed descriptively referring to the grammatical rules in English and theory of advertisements? elements for outdoor and television.The result of this research was divided in two perspectives; they are from linguists and from advertisers as well. According to linguists referring to the grammatical theory, the sentences were ungrammatically correct. They should be re-corrected because public would imitate what they saw. Public would, indirectly, learn something wrong. But, different opinion came out from advertisers. They thought that the sentences were only a small part out of many parts in that advertisement. Their aim was to get the public got what it was about, the message was achieved. The sentences were only the complementary. Moreover, since the public was non native speaker, as long as they could understand the message, then everything would be fine. Yet, as the suggestion, the collaboration of the two should be made; the message of the advertisements must be achieve through a correct grammatical sentence, by the public, with a collaboration of advertisements elements in a good manner. Keywords: Advertisements and language
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | L Education > L Education (General) > L7-991 Education (General) |
| Divisions: | 06-Faculty of Education and Educational Science > 88201-Indonesian Culture and Linguistics Education (S1) |
| Depositing User: | Dr, M.A. Hartono Hartono |
| Date Deposited: | 01 Nov 2019 06:39 |
| Last Modified: | 03 Jul 2024 06:51 |
| URI: | http://repository.unsri.ac.id/id/eprint/13743 |
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