PERANAN SELEBGRAM ENDORSER TERHADAP MINAT BELI PRODUK OUTFITM (STUDI PADA MAHASISWA FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS SRIWIJAYA)

HUMAIROH, SHINTA and Mahriani, Retna and Nomaini, Faisal (2019) PERANAN SELEBGRAM ENDORSER TERHADAP MINAT BELI PRODUK OUTFITM (STUDI PADA MAHASISWA FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS SRIWIJAYA). Undergraduate thesis, Sriwijaya University.

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Abstract

Shinta Humairoh, THE ROLE OF SELEBGRAM ENDORSER TOWARDS THE INTEREST OF BUYING OUTFITM PRODUCT (A Study on Students of Faculty of Social and Political Science, Sriwijaya University) This study was conducted to find out the role of selebgram endorser towards the interest of buying outfitm product. The purpose of this study was to find out the role of selebgram endorser towards the interest of buying outfitm product on Instagram. The population of this study was students of Faculty of Social and Political Science in Sriwijaya University in academic year 2015-2017 who had shopped online and known Aghniapujabi as the selebgram. This study was conducted by using descriptive quantitative. The sample of this study was 90 of respondents based on the nonprobability sampling technique by using purposive sampling method. The data was collected by using questionnaire and interview. The method of the instrument test that the researcher used was validity test with SPSS 24. The result of this study showed that the contribution of selebgram endorser in attracting the interest of buying the product was by introducing the outfitm product to people and helping to gain the interest of buying outfitm product. Aghnjapujabi, as an instagram selebgram had an important role to promote the outiftm product to attract the interest of the buyers. This was shown by the result of this study which found out that the respondents were interested to the product after having 3 substances of buying interest. There were attention, attraction, and desire.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	selebgram, endorser
Subjects:	H Social Sciences > HF Commerce > HF5717-5734.7 Business communication Including business report writing, business correspondence
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Users 2797 not found.
Date Deposited:	31 Oct 2019 04:23
Last Modified:	31 Oct 2019 04:23
URI:	http://repository.unsri.ac.id/id/eprint/13815

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