PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PENGUNJUNG DI 3D STABLE PALEMBANG

LUSFIA, TIARA KEMALA and Mavilinda, Febria Hera (2023) PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PENGUNJUNG DI 3D STABLE PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This research aims to determine the Influence of Social Media Marketing on visitor decisions at 3D Stable Palembang. The research method used is a quantitative method. The population in this study were all visitors to 3D Stable Palembang using a sample of 100 respondents. The data collection method used in this research is a questionnaire. The analysis technique used is multiple linear regression analysis. Based on teh results of the analysis, it was concluded that Social Media Marketing had a simultaneous and significant influence on visitor decisions at 3D Stable Palembang. Keyword : Social Media Marketing, Visitor Decisions

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Social Media Marketing, Keputusan Pengunjung
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Tiara Kemala Lusfia
Date Deposited:	16 Jan 2024 01:42
Last Modified:	16 Jan 2024 01:42
URI:	http://repository.unsri.ac.id/id/eprint/138272

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