PENERAPAN KOMUNIKASI PERSUASIF DALAM KAMPANYE ANTI KEKERASAN TERHADAP HEWAN (STUDI PADA KOMUNITAS PALEMBANG PEDULI HEWAN)

AULIA, SYAHARANI and Nasyaya, Annada and Andarini, Rindang Senja (2023) PENERAPAN KOMUNIKASI PERSUASIF DALAM KAMPANYE ANTI KEKERASAN TERHADAP HEWAN (STUDI PADA KOMUNITAS PALEMBANG PEDULI HEWAN). Undergraduate thesis, Sriwijaya University.

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Abstract

This thesis is entitled Application of Persuasive Communication in Campaigns Against Violence Against Animals. This research was conducted to discuss how to apply persuasive communication in anti-violence campaigns against animals. This research uses descriptive research with qualitative data types. The data collection method is through in-depth interviews which refer to interview guidelines, observation and documentation. The research results showed that this campaign was proven to use the application of persuasive communication in the campaign carried out, seen from the communication strategy carried out by the PPH community. The communication strategy used is by spreading campaign messages containing information about the importance of animal welfare and the negative impact of violence against animals through an emotional approach Keywords: Persuasive Communication, Campaign, Anti-Violence Against Animals

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Komunikasi Persuasif, Kampanye, Anti Kekerasan Terhadap Hewan
Subjects:	H Social Sciences > H Social Sciences (General) P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Syaharani Aulia
Date Deposited:	26 Jan 2024 05:15
Last Modified:	26 Jan 2024 05:15
URI:	http://repository.unsri.ac.id/id/eprint/139938

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