ANALISIS KEPUTUSAN PEMBELIAN SAYURAN ORGANIK DI PASAR MODERN KOTA PALEMBANG : Aplikasi Teori Psikologi Dalam Analisis Perilaku Konsumen

Pratama, Yandri Ridho and Husin, Laila (2018) ANALISIS KEPUTUSAN PEMBELIAN SAYURAN ORGANIK DI PASAR MODERN KOTA PALEMBANG : Aplikasi Teori Psikologi Dalam Analisis Perilaku Konsumen. Undergraduate thesis, Sriwijaya University.

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Abstract

The aims of this research were to: 1) know about the characteristi’s of economic-social of consume’s that buy organic vegetables at supermarket in Palembang City 2) analyzing influence of psychology factors of decision to buy for consumer’s behavior when bought organic vegetables at supermarket Palembang City. This research conducted at supermarket in Palembang city on November 2017. This reseach used survey method and the sampling method accidental sampling technique. This research collected primay data and secondary data. The results of this research are 1) this research showed that consumer’s of organic vegetables in Palembang are by women (63,3%), the highest consumer’s accopation is state-owned corporation (46,7%) the average of consumer’s income is Rp. 2.500.000- Rp.5.000.000. (46,6%) , the half of consumers have family members around 3 until 5 people (83,3%). The highest of consumer’s age is around 36-50 years old (40%) and half of consumer a ready married and the level of aducation is scholar (70%). 2) the result of factor analyze that the psychology factors that influence consumer’s decision to buy organic vegetables are attitude, consistence, preseption, and comprehension. If refer to important aspect the order factors are comprehension, consistence, preseption, attitude, while from stage of implementation ot theory the important aspect refer to preseption, comprehension attitude.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Psychological, Characteristi’s, Organic
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD9000-9495 Agricultural industries > HD9000.5.B416 Agribusiness management
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Users 2589 not found.
Date Deposited:	31 Oct 2019 05:17
Last Modified:	31 Oct 2019 05:17
URI:	http://repository.unsri.ac.id/id/eprint/14041

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