PERILAKU LEMBAGA PEMASARAN DAN MEDIA INFORMASI PEMASARAN KOPI DI DESA SIPATUHU KECAMATAN BANDING AGUNG KABUPATEN OGAN KOMERING ULU SELATAN PROVINSI SUMATERA SELATAN

SETIAWAN, DEDI and Asyiek, Fauzia and Yunita, Yunita (2005) PERILAKU LEMBAGA PEMASARAN DAN MEDIA INFORMASI PEMASARAN KOPI DI DESA SIPATUHU KECAMATAN BANDING AGUNG KABUPATEN OGAN KOMERING ULU SELATAN PROVINSI SUMATERA SELATAN. Undergraduate thesis, Sriwijaya University.

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Abstract

The rescarch objectives are 1) to describe institution marketing behaviour in knowledge, skill and attitude in coffee marketing, 2) to describe marketing functions which are used by marketing institution, 3) to identify' kinds of marketing information medias which are used coffee marketing and which media is used the most in. The research was held in Sipatuhu Village Subdistrict Banding Agung South OKU. The location was purposively determined. The research and data collecting was done from May until July 2005. The research used survey method. The collected data are primary and secondary data. The sampling method for traders is census method and simple random sampling for farmers to answer the third objective. The result show that village collecting trader behaviour in coffee marketing i s a highly criteria with average score 65,01 and the giant trader behaviour in coffee marketing is also highly criteria with average score 68,67. The marketing function of village collecting traders are 1) selling function, price in village collecting trader level with 20 - 22% of water holding capacity is 8.000-8.200 rupiahs per kg, 2) buying function, buying price in farmer level with 20-22% of water holding capacity is 7.800-8.000 rupiahs per kg, 3) storing function, coffee storing cost is 30 rupiahs per kg, 4) transporting function, coffee transporting cost is 140 rupiahs per kg for truck and 25 rupiahs per kg for labour, 5) packaging function, using plastic sack with packaging cosl 30 rupiahs per kg, 6) grading and slandardization function, a good coffee containing 14-18% water, 7) risk responsibility function, decreasing cost is 30 rupiahs per kg, 8) infesting function, marketing cost from village collecting trader consist of decreasing cost, packaging cost and transpoting cost. Basicly marketing function of village collecting trader is the same with giant trader, giant traders do the market information function but v illage collecting traders don t. Market Information cost is 25 rupiahs per kg. Marketing information media which is used bv marketing institution and farmer to know market condition or coffee marketing information, are living media and unliving media. Living media consist of giant trader, Agriculture Extension Worker and Association of Indonesian Coffee Export (Asosiasi eksport kopi Indonesia'AEKI) Lampung. Unliving media consist of cellular phone, magazines, newspaper, radio and television.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	PEMASARAN KOPI
Subjects:	S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Lipi Sunarti
Date Deposited:	05 Feb 2024 04:34
Last Modified:	05 Feb 2024 04:34
URI:	http://repository.unsri.ac.id/id/eprint/140653

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