JAFUTRA, JAYA MR and ENH, Dyah Hapsari and Bafadhal, Oemar Madri (2019) STRATEGI HUMAS RUMAH SAKIT PERTAMINA KOTA PRABUMULIH DALAM MENINGKATKAN CITRA POSITIF RUMAH SAKIT PERTAMINA KOTA PRABUMULIH (STUDI KEGIATAN CSR RUMAH SAKIT PERTAMINA KOTA PRABUMULIH). Undergraduate thesis, Sriwijaya University.
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Abstract
Skripsi ini dibuat bertujuan untuk mengetahui bagaimana Strategi Humas Rumah Sakit Pertamina Kota Prabumulih dalam Meningkatkan Citra Rumah Sakit Pertamina Kota Prabumulih (Studi Kegiatan Program CSR Rumah Sakit Pertamina Kota Prabumulih). Ini mengaplikasikan teori strategi Humas menurut Cutlip, Center and Broom, dimana seorang Humas dalam tugasnya tidak hanya melakukan komunikasi saja tetapi memperhatikan strategi yang akan digunakan agar dapat mencapai tujuan yang ditentukan. Penelitian ini bertujuan untuk mengdeskripsikan strategi Humas dalam meningkatkan citra positif berdasarkan elemen – elemen strategi Humas menurut Cutlip, Center dan Broom yaitu menemukan fakta, perencanaan, mengkomunikasikan, dan mengevaluasi.
Item Type: | Thesis (Undergraduate) |
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Uncontrolled Keywords: | Kata Kunci : Strategi Humas, meningkatkan citra positif, Rumah Sakit Pertamina Kota Prabumulih |
Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce > HF5717-5734.7 Business communication Including business report writing, business correspondence |
Divisions: | 07-Faculty of Social and Politic Science > 70201-Communication Science (S1) |
Depositing User: | Users 2840 not found. |
Date Deposited: | 31 Oct 2019 07:40 |
Last Modified: | 31 Oct 2019 07:40 |
URI: | http://repository.unsri.ac.id/id/eprint/14125 |
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