REPRESENTASI PEREMPUAN DALAM IKLAN (ANALISIS SEMIOTIKA ROLAND BARTHES PADA IKLAN SHOPEE)

SYAFITRA, AULIANDRI and Bafadhal, Oemar Madri and Jaya, Eko Pebryan (2024) REPRESENTASI PEREMPUAN DALAM IKLAN (ANALISIS SEMIOTIKA ROLAND BARTHES PADA IKLAN SHOPEE). Undergraduate thesis, Sriwij.

	Text RAMA_70201_07031382025192.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (5MB) | Request a copy
	Text RAMA_70201_07031382025192_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (23MB) | Request a copy
	Text RAMA_70201_07031382025192_0022089205_0020028906_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (4MB)
	Text RAMA_70201_07031382025192_0022089205_0020028906_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (663kB) | Request a copy
	Text RAMA_70201_07031382025192_0022089205_0020028906_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (588kB) | Request a copy
	Text RAMA_70201_07031382025192_0022089205_0020028906_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (718kB) | Request a copy
	Text RAMA_70201_07031382025192_0022089205_0020028906_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_70201_07031382025192_0022089205_0020028906_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (567kB) | Request a copy

Abstract

This research aims to analyze the representation of women in Shopee advertisements, such as the 8.8 Grand Beauty & Fashion, 10.10 Brands Festival, and 11.11 Big Sale events, in response to the prevalence of marketplace advertisements featuring female actors. This research employs qualitative research methods, utilizing Roland Barthes' semiotic analysis. Roland Barthes' semiotics is an advanced theory based on Saussure, in which Barthes employs three types of signs: denotation, connotation, and myth. Data were collected through documentation consisting of image excerpts from Shopee advertisements in 2023. To validate the data, the writer utilizes data authenticity techniques such as extending observation and data triangulation with relevant scholarly references. The findings reveal that women are portrayed as a gender with a heightened interest in shopping and frequently engage in impromptu purchases. Moreover, these advertisements have the potential to influence the evolving portrayal of women in society.

Item Type:	Thesis (Undergraduate)
Subjects:	P Language and Literature > P Philology. Linguistics > P99-99.4 Semiotics. Signs and symbols
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Auliandri Syafitra
Date Deposited:	14 May 2024 08:56
Last Modified:	14 May 2024 08:56
URI:	http://repository.unsri.ac.id/id/eprint/143996

Actions (login required)

View Item