STRATEGI GASTRODIPLOMASI INDONESIA DALAM UPAYA NATION BRANDING DI BELANDA TAHUN 2021-2022

BALQIS, NUR AZIZAH and Najib, Abdul and Aulia, Nurul (2024) STRATEGI GASTRODIPLOMASI INDONESIA DALAM UPAYA NATION BRANDING DI BELANDA TAHUN 2021-2022. Undergraduate thesis, Sriwijaya University.

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Abstract

Gastrodiplomasi merupakan bagian dari Diplomasi Publik dan Budaya, Gastrodiplomasi digunakan untuk membuat citra baik dengan menggunakan makanan sebagai alat untuk merubah cara pandang Individu maupun Kelompok menjadi positif terhadap suatu Negara. Tujuan dari penelitian ini adalah untuk mengetahui Strategi Gastrodiplomasi Indonesia dalam menciptakan Nation Branding Negara Indonesia di Belanda. Penelitian ini Dianalisis menggunakan Teori Juyan zhang yaitu Mapping and comparing The Gastrodiplomacy Strategy, terdiri dari enam Strategi yaitu, product Marketing Strategy, Food Event Strategy. Coalition-Building Strategy, Media Relation Strategy, Opinion Leaders Strategy, dan Education Strategy. Penulis menggatakan metode penelitian kualitatif-deskriptif dengan menggunakan data sekunder, yaitu data yang diperoleh secara tidak langsung atau melalui dokumen-dokumen, artikel, jurnal, laporan maupun website resmi Pemerintah. Hasil dari penelitian ini melalui penerapan enam Strategi Mapping and comparing the Gastrodiplomacy Strategys telah membuktikan bahwa Indonesia sudah melakukan Gastrodiplomasi melalui Makanan Indonesia di Belanda, sejarah Indonesia dan Belanda mendukung adanya persamaan budaya makan Indonesia dan Belanda sehingga memudahkan aktor pemerintah maupun non- aktor pemerintah dalam mempromosikan makanan Indonesia di Belanda. Hal ini telah mencapai negara Indonesia dalam menciptakan Nation Branding makanan Indonesia di Belanda.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Gastrodiplomasi, Nation Branding, Strategi, Makanan Indonesia
Subjects:	J Political Science > JZ International relations > JZ1249-1254 Relation to other disciplines and topics J Political Science > JZ International relations > JZ3674-3875 State territory and its parts J Political Science > JZ International relations > JZ3686-3875 International waters J Political Science > JZ International relations > JZ4835-5490 International organizations and associations J Political Science > JZ International relations > JZ4841-4848 Political non-governmental organizations. NGOs J Political Science > JZ International relations > JZ4850-5490 Intergovernmental organizations. IGOs J Political Science > JZ International relations > JZ4853-4934 League of Nations J Political Science > JZ International relations > JZ4935-5160 United Nations J Political Science > JZ International relations > JZ5-6530 International relations J Political Science > JZ International relations > JZ5587-6009 International security. Disarmament. Global survival J Political Science > JZ International relations > JZ63-1153 Sources
Divisions:	07-Faculty of Social and Politic Science > 84201-International Relations (S1)
Depositing User:	NUR AZIZAH BALQIS
Date Deposited:	15 May 2024 08:52
Last Modified:	15 May 2024 08:52
URI:	http://repository.unsri.ac.id/id/eprint/144070

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