STRATEGI KOMUNIKASI PEMASARAN CILUPBAH SHOP MELALUI INSTAGRAM DALAM MENINGKATKAN KEPERCAYAAN CUSTOMER DI PALEMBANG

SYAHFAHDEANY, MARSELLA RIZKY and Pratiwi, Miftha (2024) STRATEGI KOMUNIKASI PEMASARAN CILUPBAH SHOP MELALUI INSTAGRAM DALAM MENINGKATKAN KEPERCAYAAN CUSTOMER DI PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

In the current era of globalization, many new entrepreneurs want to develop theirbusinesses. Cihupbak Shop is one of the successful MSMEs engaged in various typesof businesses by utilizing social media, especially Instagram as a promotionalmedium. This research was conducted to find out Cilupbah Shop's marketingcommunication strategy in increasing customer trust through Instagram. Thisresearch uses a descriptive qualitative approach and data collection methodsthrough in-depth interviews that refer to interview guidelines, observation, anddocumentation. The marketing communication theory used is the Marketing MixTheory coined by Kotler and Keller. The results of the analysis show that the fourdimensions of the marketing mix which include product, price, place, and promotionhave been carried out well by Toko Cilupbah as a strategy to increase customer trust. Keywords: Strategy, Marketing Communication, Insiagram

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi, Komunikasi Pemasaran, Instagram
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Marsella Rizky Syahfahdeany
Date Deposited:	22 May 2024 01:54
Last Modified:	22 May 2024 01:54
URI:	http://repository.unsri.ac.id/id/eprint/145054

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